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Consumer Needs for Hand-Touch Product Designs Based on the Experience Economy

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  • Jui-Che Tu

    (Graduate School of Design, National Yunlin University of Science and Technology, Douliu, Yunlin 64002, Taiwan)

  • Cheng-Hsueh Yang

    (Graduate School of Design, National Yunlin University of Science and Technology, Douliu, Yunlin 64002, Taiwan)

Abstract

Hand-touch products are products that emphasize tactile sensations. These products can generate sensory stimulation and create memorable experiences for consumers, thereby driving purchase decisions. The economic value of hand-touch products is undoubtedly associated with the experience economy. Consumers generally focus on how much experience value is created by the hand-touch product itself. This study adopted the experience economy perspective to investigate the development of hand-touch products. To gain further insight into consumers’ product needs and place the focus of product development on the most important aspects, this study primarily adopted a questionnaire survey and Kano’s two-dimensional model to classify quality factors. In addition, the relative majority method was used to classify quality factors into five major categories: Attractive quality, One-dimensional quality, Must-be quality, Indifferent quality, Reverse quality. The study results showed that: (1) Consumers valued the sense marketing of hand-touch products. (2) Timely use of other marketing approaches enables a product to effectively meet customers’ needs. (3) Use of Cross Analysis to Identify Top-Priority Factors. This study’s findings on the true needs of consumers for hand-touch products can enhance and improve product life cycle, thereby achieving the sustainable development of products.

Suggested Citation

  • Jui-Che Tu & Cheng-Hsueh Yang, 2019. "Consumer Needs for Hand-Touch Product Designs Based on the Experience Economy," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:7:p:2064-:d:220698
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    References listed on IDEAS

    as
    1. J.J. Brakus & B.H. Schmitt & L. Zarantonello, 2009. "Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?," Post-Print hal-00799102, HAL.
    2. Lee, Jaeha & Nguyen, Minhthu Jill, 2017. "Product attributes and preference for foreign brands among Vietnamese consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 76-83.
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    Cited by:

    1. Chi-Hung Lo, 2021. "Application of Refined Kano’s Model to Shoe Production and Consumer Satisfaction Assessment," Sustainability, MDPI, vol. 13(5), pages 1-22, February.
    2. Teen-Hang Meen & Charles Tijus & Jui-Che Tu, 2019. "Selected Papers from the Eurasian Conference on Educational Innovation 2019," Sustainability, MDPI, vol. 11(23), pages 1-12, December.

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