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Flamenco Tourism from the Viewpoint of Its Protagonists: A Sustainable Vision Using Lean Startup Methodology

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  • Maria Genoveva Millán Vázquez de la Torre

    (Department of Quantitative Methods, Faculty of Economics and Business Sciences, Universidad Loyola Andalucía, Escritor Castilla Aguayo 4, 14004 Córdoba, Spain)

  • Salud Millán Lara

    (Department of Economic, Faculty of Economics and Business Sciences, Universidad Loyola Andalucía, Escritor Castilla Aguayo 4, 14004 Córdoba, Spain)

  • Juan Manuel Arjona-Fuentes

    (Department of Quantitative Methods, Faculty of Economics and Business Sciences, Universidad Loyola Andalucía, Escritor Castilla Aguayo 4, 14004 Córdoba, Spain)

Abstract

Flamenco is an art born in and inextricably associated with Andalusia in the south of Spain. The purity, the feelings it transmits, and the originality of its expression have made it known worldwide and it has been declared an Intangible Cultural Heritage by the UNESCO. This declaration, combined with the Spain’s tourist boom in the last years, has transformed this exclusive art into an important tourist industry with all the entailing perils for its survival. By means of the Lean Canvas model, combined with a survey of a panel of flamenco experts (especially artists), this study analyzed the fundamental factors that are key to developing a tourism product that, while respectful of its essence, offers tourists a genuine and quality product.

Suggested Citation

  • Maria Genoveva Millán Vázquez de la Torre & Salud Millán Lara & Juan Manuel Arjona-Fuentes, 2019. "Flamenco Tourism from the Viewpoint of Its Protagonists: A Sustainable Vision Using Lean Startup Methodology," Sustainability, MDPI, vol. 11(21), pages 1-17, October.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:21:p:6047-:d:282011
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    References listed on IDEAS

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