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The Effect of the Relationship Characteristics and Social Capital of the Sharing Economy Business on the Social Network, Relationship Competitive Advantage, and Continuance Commitment

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  • Sungmin Kang

    (College of Business and Economics, Chung-Ang University, 84 Heukseok-ro, Dongjak-gu, Seoul 156-756, Korea)

  • Youn Kue Na

    (Department of Art & Culture Research Institute, Chung-Ang University, 84 Heukseok-ro, Dongjak-gu, Seoul 156-756, Korea)

Abstract

This study assessed relationship characteristics and social capital from the perspective of interdependent linkage between sharing economy businesses and consumers, which can create the social network and relationship competitive advantage. It verified the importance of the creative production process of the value network of sharing economy businesses. For this purpose, the statistical techniques were used to perform frequency, reliability/validity, suitability, and path analyses on 522 subjects active in sharing economy service communities. A structural model was thus proposed. The results of the study are as follows. First, the results of the path analysis between the relationship characteristics and social network (social relationships, social commitment) of sharing economy businesses showed that mutual influence and emotional connection had a significant effect on social relationships, and mutual influence, sense of belonging, and emotional connection had a significant effect on social commitment. Second, the results of the path analysis between social capital and social network (social relationships, social commitment) of sharing economy businesses showed that pursuit for self-fulfillment, social participation, and pleasure had a significant effect on social commitment. Third, the results of the path analysis between the social relationships, social commitment, relationship competitive advantage, and continuance commitment of sharing economy businesses showed that social relationships and social commitment had a significant effect on relationship competitive advantage, while relationship competitive advantage had a significant effect on continuance commitment.

Suggested Citation

  • Sungmin Kang & Youn Kue Na, 2018. "The Effect of the Relationship Characteristics and Social Capital of the Sharing Economy Business on the Social Network, Relationship Competitive Advantage, and Continuance Commitment," Sustainability, MDPI, vol. 10(7), pages 1-22, June.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:7:p:2203-:d:154880
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    Cited by:

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    2. Manuel Ángel Fernández‐Gámez & A. Manuel Gutiérrez‐Ruiz & Rafael Becerra‐Vicario & Daniel Ruiz‐Palomo, 2020. "The impact of creating shared value on hotels online reputation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2201-2211, September.
    3. Xiaojun Wu & Jiabin Shen, 2018. "A Study on Airbnb’s Trust Mechanism and the Effects of Cultural Values—Based on a Survey of Chinese Consumers," Sustainability, MDPI, vol. 10(9), pages 1-22, August.
    4. Sangjae Lee & Byung Gon Kim, 2020. "The Impact of Individual Motivations and Social Capital on the Continuous Usage Intention of Mobile Social Apps," Sustainability, MDPI, vol. 12(20), pages 1-30, October.
    5. Grzegorz Tchorek & Michał Brzozowski & Katarzyna Dziewanowska & Agnieszka Allen & Waldemar Kozioł & Michał Kurtyka & Filip Targowski, 2020. "Social Capital and Value Co-Creation: The Case of a Polish Car Sharing Company," Sustainability, MDPI, vol. 12(11), pages 1-20, June.
    6. Cabral, Natália Gomes Cavalcante & Gohr, Cláudia Fabiana, 2023. "Sustainable value creation in sharing economy: Conceptual framework proposition and application in Brazilian offline communities," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    7. Iffat Abbas Abbasi & Hasbullah Ashari & Amin Jan & Ahmad Shabudin Ariffin, 2021. "Contract Farming towards Social Business: A New Paradigm," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    8. Rafael Becerra-Vicario & Ana Leon-Gomez & Antonio Manuel Gutierrez-Ruiz & Manuel Angel Fernandez-Gamez, 2020. "Sustainable development through Corporative Social Responsability, Corporative Philanthropy and Creating Shared Value," Technium Social Sciences Journal, Technium Science, vol. 10(1), pages 291-298, August.
    9. Elfriede Penz & Barbara Hartl & Eva Hofmann, 2018. "Collectively Building a Sustainable Sharing Economy Based on Trust and Regulation," Sustainability, MDPI, vol. 10(10), pages 1-6, October.
    10. Cristina Pérez-Pérez & Diana Benito-Osorio & Susana María García-Moreno & Andrés Martínez-Fernández, 2021. "Is Sharing a Better Alternative for the Planet? The Contribution of Sharing Economy to Sustainable Development Goals," Sustainability, MDPI, vol. 13(4), pages 1-16, February.
    11. Jennifer Johnson Jorgensen & Diane Masuo & Linda Manikowske & Yoon Lee, 2020. "The Reciprocal Involvement of Family Business Owners and Communities in Business Success," Sustainability, MDPI, vol. 12(10), pages 1-14, May.
    12. Dezhi Chen & Ningning You & Feng Lv, 2019. "Study on Sharing Characteristics and Sustainable Development Performance: Mediating Role of the Ecosystem Strategy," Sustainability, MDPI, vol. 11(23), pages 1-20, December.

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