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Determinants of Pro-Environmental Behavior among Young and Older Farmers in Taiwan

Author

Listed:
  • Wei-Ta Fang

    (Graduate Institute of Environmental Education, National Taiwan Normal University, Taipei 11677, Taiwan)

  • Eric Ng

    (School of Management and Enterprise, University of Southern Queensland, Toowoomba, QLD 4350, Australia)

  • Yong-Shen Zhan

    (Graduate Institute of Environmental Education, National Taiwan Normal University, Taipei 11677, Taiwan)

Abstract

The aim of this study was to explore the determinants of farmers’ pro-environmental behaviors in Taiwan. A total of 526 valid questionnaires were received from a randomly stratified sample of young (below 40 years old) and older (above 40 years old) farmers located in Central Taiwan. The findings revealed that young farmers’ pro-environmental behaviors were directly affected by personal norms, and also indirectly from personal and social norms through perceived behavioral control. In contrast, older farmers’ pro-environmental behaviors were directly affected by social norms, whereas personal norms also had an indirect impact via perceived behavioral control. Results from this study could contribute towards the development of appropriate strategies for the two age groups of farmers who respond to the different determinants of their pro-environmental behaviors.

Suggested Citation

  • Wei-Ta Fang & Eric Ng & Yong-Shen Zhan, 2018. "Determinants of Pro-Environmental Behavior among Young and Older Farmers in Taiwan," Sustainability, MDPI, vol. 10(7), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:7:p:2186-:d:154647
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    References listed on IDEAS

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    3. Braito, Michael & Leonhardt, Heidi & Penker, Marianne & Schauppenlehner-Kloyber, Elisabeth & Thaler, Georg & Flint, Courtney G., 2020. "The plurality of farmers’ views on soil management calls for a policy mix," Land Use Policy, Elsevier, vol. 99(C).
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    6. Mohammad Badsar & Matin Moghim & Mehdi Ghasemi, 2023. "Analysis of factors influencing farmers’ sustainable environmental behavior in agriculture activities: integration of the planned behavior and the protection motivation theories," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(9), pages 9903-9934, September.
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