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Towards a Sustainable Sun, Sea, and Sand Tourism: The Value of Ocean View and Proximity to the Coast

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  • Gabriela Mendoza-González

    (Institute of Ecology, C.A., Carretera Antigua a Coatepec No. 351, El Haya, Xalapa 91500, Mexico
    CONACYT—Faculty of Sciences, Academic Unit of Yucatan, National Autonomous University of Mexico, Carretera Sierra Papacal Chuburná Puerto Km 5, Sierra Papacal, Yucatan 97302, Mexico
    National Coastal Resilience Laboratory (LANRESC), National Autonomous University of Mexico, Sisal, Yucatan 97302, Mexico)

  • M. Luisa Martínez

    (Institute of Ecology, C.A., Carretera Antigua a Coatepec No. 351, El Haya, Xalapa 91500, Mexico)

  • Roger Guevara

    (Institute of Ecology, C.A., Carretera Antigua a Coatepec No. 351, El Haya, Xalapa 91500, Mexico)

  • Octavio Pérez-Maqueo

    (Institute of Ecology, C.A., Carretera Antigua a Coatepec No. 351, El Haya, Xalapa 91500, Mexico)

  • María Cristina Garza-Lagler

    (CONACYT—Faculty of Sciences, Academic Unit of Yucatan, National Autonomous University of Mexico, Carretera Sierra Papacal Chuburná Puerto Km 5, Sierra Papacal, Yucatan 97302, Mexico
    National Coastal Resilience Laboratory (LANRESC), National Autonomous University of Mexico, Sisal, Yucatan 97302, Mexico)

  • Alan Howard

    (Statistical Software Support & Consulting Services, University of Vermont, Burlington, VT 05405, USA)

Abstract

Coastal tourism is expanding worldwide, mostly owing to the attraction to relevant ecosystem services such as the scenic beauty and recreational activities. The aim of this study was to analyze the value of these, using hedonic analysis by assessing how prices of hotel rooms are related to the scenic view, location, non-ecosystem amenities, and size of the hotels in three touristic areas of Veracruz, México. We found that, besides the size of the hotel and the number of non-ecosystem amenities, room prices increased by 8% and 57%, depending on the ocean view and accessibility to the beach, respectively. These results help to understand why hotels are built very close to the coastline, despite the high risk of extreme and frequent meteorological events. The unorganized and intense development of the tourist industry may act in contrast to the necessity for conservation of the natural ecosystems, rendering this activity highly unsustainable. The question is how to deal with the dilemma of tourism growth and conservation. We suggest some alternatives that might help with the conservation of natural ecosystems, while maintaining the combined provision of simultaneous coastal ecosystem services such as an aesthetically pleasing view and recreation, as well as additional services such as storm protection.

Suggested Citation

  • Gabriela Mendoza-González & M. Luisa Martínez & Roger Guevara & Octavio Pérez-Maqueo & María Cristina Garza-Lagler & Alan Howard, 2018. "Towards a Sustainable Sun, Sea, and Sand Tourism: The Value of Ocean View and Proximity to the Coast," Sustainability, MDPI, vol. 10(4), pages 1-15, March.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:4:p:1012-:d:138660
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    References listed on IDEAS

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    1. Zamboni, Nadia Selene & Noleto Filho, Eurico Mesquita & Carvalho, Adriana Rosa, 2021. "Unfolding differences in the distribution of coastal marine ecosystem services values among developed and developing countries," Ecological Economics, Elsevier, vol. 189(C).

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