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Electoral Ergonomics: Three Empirical Examples of the Interface between Electoral Psychology and Design

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  • Michael Bruter

    (Department of Government, The London School of Economics and Political Science, Houghton Sreet, London, WC2A2AE, UK)

Abstract

Electoral ergonomics pertains to the interface between electoral psychology and electoral design. It moves beyond traditional models of electoral organisation that often focus on mechanical effects or changes to who actually votes to investigate the ways in which different forms of electoral organisation will switch on and off various electoral psychology buttons (in terms of personality, memory, emotions and identity) so that the very same person’s electoral experience, thinking process, and ultimately electoral behaviour will change based on the design of electoral processes. This article illustrated this phenomenon based on two case studies, one which showed that young people seemed more likely to vote for radical right parties if they voted postally than in person at the polling station based on panel study evidence from the UK, and another which showed that the time citizens deliberate about their vote varied from 1 to 3 depending on whether they were asked to vote using materialised or dematerialised mono-papers or poly-paper ballots. The article suggested that electoral ergonomics, as the interface between electoral psychology and election design, exceeded the sum of its parts.

Suggested Citation

  • Michael Bruter, 2019. "Electoral Ergonomics: Three Empirical Examples of the Interface between Electoral Psychology and Design," Societies, MDPI, vol. 9(4), pages 1-10, November.
  • Handle: RePEc:gam:jsoctx:v:9:y:2019:i:4:p:82-:d:291021
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    References listed on IDEAS

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    1. Lee Sproull & Sara Kiesler, 1986. "Reducing Social Context Cues: Electronic Mail in Organizational Communication," Management Science, INFORMS, vol. 32(11), pages 1492-1512, November.
    2. Michael Bruter & Sarah Harrison, 2017. "Understanding the emotional act of voting," Nature Human Behaviour, Nature, vol. 1(1), pages 1-3, January.
    3. Joshua J. Dyck & James G. Gimpel, 2005. "Distance, Turnout, and the Convenience of Voting," Social Science Quarterly, Southwestern Social Science Association, vol. 86(3), pages 531-548, September.
    4. Erikson, Robert S., 1972. "Malapportionment, Gerrymandering, and Party Fortunes in Congressional Elections," American Political Science Review, Cambridge University Press, vol. 66(4), pages 1234-1245, December.
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    1. Harry P. Sophocleous & Andreas N. Masouras & Sofia D. Anastasiadou, 2024. "The Impact of Political Marketing on Voting Behaviour of Cypriot Voters," Social Sciences, MDPI, vol. 13(3), pages 1-16, March.

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