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Empowering African American Tourism Entrepreneurs with Generative AI: Bridging Innovation and Cultural Heritage

Author

Listed:
  • Babu George

    (School of Business, Alcorn State University, Lorman, MS 39096, USA)

  • Anupama Peter Mattathil

    (SNAP-Ed Program, Alcorn State University, Lorman, MS 39096, USA)

Abstract

Generative artificial intelligence (AI) present opportunities and challenges for African American tourism entrepreneurs. This paper conceptually explores how tools like language models, image generators, and creative assistants can be used for content creation, personalized marketing, and deeper customer connections. Drawing on relevant innovation- and resource-related theories, this paper examines factors influencing the adoption of generative AI among African American tourism entrepreneurs. The analysis highlights the potential to address tourism-specific needs like virtual tours, multilingual content, and conversational AI assistants. The paper recognizes challenges faced by African American entrepreneurs, including the digital divide, and suggests solutions such as partnerships and training programs aimed at responsible AI adoption. This work aims to provide a foundation for understanding how generative AI can drive innovation and cultural preservation within the African American tourism sector.

Suggested Citation

  • Babu George & Anupama Peter Mattathil, 2025. "Empowering African American Tourism Entrepreneurs with Generative AI: Bridging Innovation and Cultural Heritage," Societies, MDPI, vol. 15(2), pages 1-19, February.
    • Handle: RePEc:gam:jsoctx:v:15:y:2025:i:2:p:34-:d:1589072
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