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Entrepreneurial learning under uncertainty: exploring the role of self-efficacy and perceived complexity

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  • Magdalena Markowska
  • Johan Wiklund

Abstract

The entrepreneurial learning literature remains underdeveloped and lacks a clear understanding of the learning process. Building on an in-depth case study of four Scandinavian gourmet restauranteurs, we argue that learning to act on entrepreneurial tasks involves opening-up and focusing processes. We propose a process model that specifies how changing perceptions of complexity and self-efficacy influence an individual’s preference for experimentation (opening up) and modelling (focusing) when acquiring new experience. Specifically, in situations perceived as complex, individuals will likely opt for modelling; however, individuals who feel highly self-efficacious will likely rely more on experimentation.

Suggested Citation

  • Magdalena Markowska & Johan Wiklund, 2020. "Entrepreneurial learning under uncertainty: exploring the role of self-efficacy and perceived complexity," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 32(7-8), pages 606-628, August.
    • Handle: RePEc:taf:entreg:v:32:y:2020:i:7-8:p:606-628
    DOI: 10.1080/08985626.2020.1713222
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    Cited by:

    1. To, Chester K.M. & Guaita Martínez, José Manuel & Orero-Blat, Maria & Chau, K.P., 2020. "Predicting motivational outcomes in social entrepreneurship: Roles of entrepreneurial self-efficacy and situational fit," Journal of Business Research, Elsevier, vol. 121(C), pages 209-222.
    2. Sumayya Rashid & Vanessa Ratten, 2021. "Commodifying skills for survival among artisan entrepreneurs in Pakistan," International Entrepreneurship and Management Journal, Springer, vol. 17(3), pages 1091-1110, September.

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