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Exploring the Interplay of Cultural Restraint: The Relationship between Social Media Motivation and Subjective Happiness

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  • Islam Habis Mohammad Hatamleh

    (Department of Media and Communication Technology, Faculty of Arts and Languages, Jadara University, Irbid 21110, Jordan)

  • Amjad Omar Safori

    (Department of Journalism and Digital Media, Faculty of Media, Zarqa University, Zarqa 13110, Jordan)

  • Amer Khaled Ahmad

    (Department of Journalism and Digital Media, Faculty of Media, Zarqa University, Zarqa 13110, Jordan)

  • Neibal Moh’d Ibrahim Al-Etoum

    (Department of Jurisprudence, Faculty of Sharia, Yarmouk University, Irbid 21163, Jordan)

Abstract

This study aims to investigate the intricate relationship between social media motivations and subjective happiness, utilizing a novel framework based on the uses and gratifications theory and cultural restraint. Through a quantitative analysis using structural equation modeling (SEM) of a sample of 391 young Jordanian adults, the findings reveal a surprising positive correlation between social media motivations and subjective happiness, with cultural restraint emerging as a critical moderator in this dynamic. Cultural restraint negatively moderates the relationship between social media motivations and subjective happiness. By shedding light on the powerful role of cultural factors in shaping our relationship with social media, this study offers essential insights for practitioners seeking to enhance user experiences and maximize well-being. This research expands upon existing knowledge, providing a fresh perspective on the interplay between motivation and happiness, and highlighting the potential for understanding cultural restraint to unlock greater happiness and fulfillment in the digital age. The findings indicate that the positive impact of social media motivations on subjective happiness may be influenced by the level of cultural restraint within a society.

Suggested Citation

  • Islam Habis Mohammad Hatamleh & Amjad Omar Safori & Amer Khaled Ahmad & Neibal Moh’d Ibrahim Al-Etoum, 2023. "Exploring the Interplay of Cultural Restraint: The Relationship between Social Media Motivation and Subjective Happiness," Social Sciences, MDPI, vol. 12(4), pages 1-20, April.
    • Handle: RePEc:gam:jscscx:v:12:y:2023:i:4:p:228-:d:1121527
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    References listed on IDEAS

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    1. Longobardi, C. & Settanni, M. & Fabris, M.A. & Marengo, D., 2020. "Follow or be followed: Exploring the links between Instagram popularity, social media addiction, cyber victimization, and subjective happiness in Italian adolescents," Children and Youth Services Review, Elsevier, vol. 113(C).
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    Cited by:

    1. Nusaibah. J. Dakamsih & Luqman.M. Rababah, 2024. "Breaking Barriers, Elevating Performance: Microsoft Teams and the Writing Proficiency of EFL Jordanian Students," World Journal of English Language, Sciedu Press, vol. 14(5), pages 493-493, September.

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