Message Sidedness Effects in Advertising: The Role of Yin-Yang Balancing Theory
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Fang, Tony, 2012. "Yin Yang: A New Perspective on Culture," Management and Organization Review, Cambridge University Press, vol. 8(1), pages 25-50, March.
- Park, Jong-Won & Hastak, Manoj, 1994. "Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 534-547, December.
- Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
- Crowley, Ayn E & Hoyer, Wayne D, 1994. "An Integrative Framework for Understanding Two-Sided Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 561-574, March.
- Runtian Jing & Andrew H. Van de Ven, 2014. "A Yin-Yang Model of Organizational Change: The Case of Chengdu Bus Group. 中国阴阳文化视角的组织变革模型: 基于CBG的案例研究," Management and Organization Review, The International Association for Chinese Management Research, vol. 10(1), pages 29-54, March.
- Jing, Runtian & Van de Ven, Andrew H., 2014. "A Yin-Yang Model of Organizational Change: The Case of Chengdu Bus Group," Management and Organization Review, Cambridge University Press, vol. 10(1), pages 29-54, March.
- Tony Fang, 2012. "Yin Yang: A New Perspective on Culture," Management and Organization Review, The International Association for Chinese Management Research, vol. 8(1), pages 25-50, March.
- Chebat, Jean-Charles & Charlebois, Mathieu & Gelinas-Chebat, Claire, 2001. "What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement," Journal of Business Research, Elsevier, vol. 53(2), pages 93-102, August.
- Etgar, Michael & Goodwin, Stephen A, 1982. "One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(4), pages 460-465, March.
- Moon, Hakil & Sprott, David E., 2016. "Ingredient branding for a luxury brand: The role of brand and product fit," Journal of Business Research, Elsevier, vol. 69(12), pages 5768-5774.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Li, Yangchun & Sun, Qingzhou & Sheng, Fan, 2024. "Consumer inoculation and gender in combating negative product reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Zhang, Yan & Han, Yu-Lan, 2019. "Paradoxical leader behavior in long-term corporate development: Antecedents and consequences," Organizational Behavior and Human Decision Processes, Elsevier, vol. 155(C), pages 42-54.
- Xin Li & Li Ma, 2020. "Chinese management research needs self-confidence but not over-confidence," Asia Pacific Journal of Management, Springer, vol. 37(2), pages 481-498, June.
- Cubie L.L. Lau & Zinette Bergman & Manfred Max Bergman, 2019. "Environmental Protection and Corporate Responsibility: The Perspectives of Senior Managers and CxOs in China," Sustainability, MDPI, vol. 11(13), pages 1-17, July.
- Xin Li, 2019. "Is “Yin-Yang balancing” superior to ambidexterity as an approach to paradox management?," Asia Pacific Journal of Management, Springer, vol. 36(1), pages 17-32, March.
- Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
- Hong, Jacky F.L. & Snell, Robin Stanley, 2015. "Knowledge development through co-opetition: A case study of a Japanese foreign subsidiary and its local suppliers," Journal of World Business, Elsevier, vol. 50(4), pages 769-780.
- Godinho, Manuel Mira & Simões, Vítor Corado, 2023. "The Tech Cold War: What can we learn from the most dynamic patent classes?," International Business Review, Elsevier, vol. 32(6).
- Lin Wu & Nachiappan Subramanian & Angappa Gunasekaran & Muhammad Dan‐Asabe Abdulrahman & Kulwant Singh Pawar & Des Doran, 2018. "A two‐dimensional, two‐level framework for achieving corporate sustainable development: Assessing the return on sustainability initiatives," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1117-1130, December.
- Meine van Noordwijk, 2021. "Agroforestry-Based Ecosystem Services: Reconciling Values of Humans and Nature in Sustainable Development," Land, MDPI, vol. 10(7), pages 1-24, July.
- McSweeney Brendan & Brown Donna & Iliopoulou Stravroula, 2016. "Claiming too much, delivering too little: testing some of Hofstede’s generalisations," The Irish Journal of Management, Sciendo, vol. 35(1), pages 34-57, April.
- Joseph Walusimbi & Robert Goedegebuure, PhD & André de Waal, PhD, 2014. "Partnerships, value chain upgrading and performance in the forestry sectors of Tanzania and Uganda," Working Papers 2014/02, Maastricht School of Management.
- Alisa Frik & Luigi Mittone, 2016. "Factors Influencing the Perceived Websites' Privacy Trustworthiness and Users' Purchase Intentions," CEEL Working Papers 1609, Cognitive and Experimental Economics Laboratory, Department of Economics, University of Trento, Italia.
- Monahan, Lisa & Espinosa, Jennifer A. & Langenderfer, Jeff & Ortinau, David J., 2023. "Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands," Journal of Business Research, Elsevier, vol. 154(C).
- Faqih, Khaled M.S. & Jaradat, Mohammed-Issa Riad Mousa, 2015. "Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 37-52.
- Josep Maria Coll, 2014. "Global Oriental Management: Transforming Capitalism and Maximizing Well-Being through Value-Oriented Leadership, Smart Marketing, Social Innovation and Sustainable Business Development," Working Papers 2014/04, Maastricht School of Management.
- Rohit Aggarwal & Vishal Midha & Nicholas Sullivan, 2024. "Effect of Online Professional Network Recommendations on the Likelihood of an Interview: A Field Study," Information Systems Research, INFORMS, vol. 35(1), pages 104-119, March.
- Song Yang & Bruce W. Stening, 2013. "Mao Meets the Market," Management International Review, Springer, vol. 53(3), pages 419-448, June.
- Zhang, Xiaotao & Liu, Yipeng & Tarba, Shlomo Y. & Giudice, Manlio Del, 2020. "The micro-foundations of strategic ambidexterity: Chinese cross-border M&As, Mid-View thinking and integration management," International Business Review, Elsevier, vol. 29(6).
- Hsu, Cathy H.C. & Huang, Songshan (Sam), 2016. "Reconfiguring Chinese cultural values and their tourism implications," Tourism Management, Elsevier, vol. 54(C), pages 230-242.
- Haixiao Chen & Ho Kwong Kwan & Jie Xin, 2022. "Is behaving unethically for organizations a mixed blessing? A dual-pathway model for the work-to-family spillover effects of unethical pro-organizational behavior," Asia Pacific Journal of Management, Springer, vol. 39(4), pages 1535-1560, December.
More about this item
Keywords
two-sided messages; Yin-Yang balancing theory; tolerance for contradiction; cross-cultural study; purchase intentions; attitudes; credibility; consumers; advertisement; mediation analysis;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jscscx:v:10:y:2021:i:6:p:229-:d:575269. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.