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A Multi-Criteria Approach for Quantifying the Impact of Global Megatrends on the Pulp and Paper Industry: Insights into Digitalization, Social Behavior Change, and Sustainability

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  • Keren A. Vivas

    (Department of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USA)

  • Ramon E. Vera

    (Department of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USA)

  • Sudipta Dasmohapatra

    (MBA Programs, McDonough School of Business, Georgetown University, Washington, DC 20057, USA)

  • Ronald Marquez

    (Department of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USA)

  • Sophie Van Schoubroeck

    (Department of Engineering Management, University of Antwerp, 2000 Antwerpen, Belgium)

  • Naycari Forfora

    (Department of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USA)

  • Antonio José Azuaje

    (Departamento de Desenvolvimento Econômico, Instituto de Economia, Universidade Estadual de Campinas (UNICAMP), Campinas 13083-970, SP, Brazil)

  • Richard B. Phillips

    (Department of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USA)

  • Hasan Jameel

    (Department of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USA)

  • Jason A. Delborne

    (Department of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USA
    Department of Forestry and Environmental Resources, College of Natural Resources, North Carolina State University, Raleigh, NC 27607, USA)

  • Daniel Saloni

    (Department of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USA)

  • Richard A. Venditti

    (Department of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USA)

  • Ronalds Gonzalez

    (Department of Forest Biomaterials, North Carolina State University, Raleigh, NC 27607, USA)

Abstract

Background : The pulp and paper industry (P&PI) is undergoing significant disruption driven by global megatrends that necessitate advanced tools for predicting future behavior and adapting strategies accordingly. Methods : This work utilizes a multi-criteria framework to quantify the effects of digitalization, changes in social behavior, and sustainability as three major megatrends transforming the P&PI industry, with a specific focus on hygiene tissue products. Thus, the research combines a comprehensive literature review, insights from a Delphi study, and topic modeling to qualitatively and quantitatively assess the present and future impacts of these global megatrends. Results : The findings suggest an urgent need to identify alternative raw materials to prevent potential supply chain disruptions. Moreover, due to shifts in social behavior, it becomes critical for businesses to substantiate their sustainability claims with hard data to avoid the risk of a “greenwashing” perception among consumers. Conclusions : This study provides decision support for strategic planning by highlighting actionable insights, quantitative predictions, and trend analysis, alongside the examination of consumer and market trends. It aims to incorporate diverse stakeholder perspectives and criteria into decision-making processes, thereby enriching the strategic planning and sustainability efforts within the P&PI industry.

Suggested Citation

  • Keren A. Vivas & Ramon E. Vera & Sudipta Dasmohapatra & Ronald Marquez & Sophie Van Schoubroeck & Naycari Forfora & Antonio José Azuaje & Richard B. Phillips & Hasan Jameel & Jason A. Delborne & Danie, 2024. "A Multi-Criteria Approach for Quantifying the Impact of Global Megatrends on the Pulp and Paper Industry: Insights into Digitalization, Social Behavior Change, and Sustainability," Logistics, MDPI, vol. 8(2), pages 1-32, April.
    • Handle: RePEc:gam:jlogis:v:8:y:2024:i:2:p:36-:d:1371331
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    References listed on IDEAS

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    3. Wang, Ning & Guo, Ziyu & Shang, Dawei & Li, Keyuyang, 2024. "Carbon trading price forecasting in digitalization social change era using an explainable machine learning approach: The case of China as emerging country evidence," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    4. Camilla Barbarossa & Patrick Pelsmacker, 2016. "Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers," Journal of Business Ethics, Springer, vol. 134(2), pages 229-247, March.
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