Marketing to the Aging Population
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-13097-7
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Book Chapters
The following chapters of this book are listed in IDEAS- George P. Moschis, 2022. "Overview," Management for Professionals, in: Marketing to the Aging Population, chapter 1, pages 1-18, Springer.
- George P. Moschis, 2022. "Understanding the Needs of Older Consumers," Management for Professionals, in: Marketing to the Aging Population, chapter 2, pages 19-42, Springer.
- George P. Moschis, 2022. "Overview of Older Consumer Behavior," Management for Professionals, in: Marketing to the Aging Population, chapter 3, pages 43-67, Springer.
- George P. Moschis, 2022. "Effectual Marketing Strategies and Tactics," Management for Professionals, in: Marketing to the Aging Population, chapter 4, pages 69-87, Springer.
- George P. Moschis, 2022. "Marketing Food and Beverage Products," Management for Professionals, in: Marketing to the Aging Population, chapter 5, pages 89-104, Springer.
- George P. Moschis, 2022. "Marketing Apparel and Footwear," Management for Professionals, in: Marketing to the Aging Population, chapter 6, pages 105-121, Springer.
- George P. Moschis, 2022. "Marketing Housing," Management for Professionals, in: Marketing to the Aging Population, chapter 7, pages 123-147, Springer.
- George P. Moschis, 2022. "Marketing Pharmaceutical and Personal Care Products," Management for Professionals, in: Marketing to the Aging Population, chapter 8, pages 149-170, Springer.
- George P. Moschis, 2022. "Marketing Healthcare," Management for Professionals, in: Marketing to the Aging Population, chapter 9, pages 171-199, Springer.
- George P. Moschis, 2022. "Marketing Long-Term Care," Management for Professionals, in: Marketing to the Aging Population, chapter 10, pages 201-220, Springer.
- George P. Moschis, 2022. "Marketing Financial Services," Management for Professionals, in: Marketing to the Aging Population, chapter 11, pages 221-247, Springer.
- George P. Moschis, 2022. "Marketing Insurance," Management for Professionals, in: Marketing to the Aging Population, chapter 12, pages 249-266, Springer.
- George P. Moschis, 2022. "Marketing Travel & Leisure Services," Management for Professionals, in: Marketing to the Aging Population, chapter 13, pages 267-293, Springer.
- George P. Moschis, 2022. "Seeking Profits by Enhancing Older Consumer Well-Being," Management for Professionals, in: Marketing to the Aging Population, chapter 14, pages 295-318, Springer.
- George P. Moschis, 2022. "Looking Ahead," Management for Professionals, in: Marketing to the Aging Population, chapter 15, pages 319-337, Springer.
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