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Pandemic Boosts Prospects for Recovery of Rural Tourism in Serbia

Author

Listed:
  • Tamara Gajić

    (Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia
    Faculty of Hotel Management and Tourism, University of Kragujevac, 36210 Vrnjačka Banja, Serbia)

  • Filip Đoković

    (College of Organizational Studies—EDUKA, 11000 Belgrade, Serbia)

  • Ivana Blešić

    (Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia
    Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Marko D. Petrović

    (Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia)

  • Milan M. Radovanović

    (Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia)

  • Dragan Vukolić

    (Faculty of Hotel Management and Tourism, University of Kragujevac, 36210 Vrnjačka Banja, Serbia
    Faculty of Tourism and Hotel Management, University of Business Studies, 78000 Banja Luka, Bosnia and Herzegovina)

  • Marija Mandarić

    (Faculty of Hotel Management and Tourism, University of Kragujevac, 36210 Vrnjačka Banja, Serbia)

  • Goran Dašić

    (Modern Business School, 11000 Belgrade, Serbia)

  • Julia A. Syromiatnikova

    (Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia)

  • Andrej Mićović

    (Faculty of Hotel Management and Tourism, University of Kragujevac, 36210 Vrnjačka Banja, Serbia)

Abstract

Rural tourism in Serbia had its chance to shine with the advent of the COVID-19 pandemic. The aim of this study was to determine to what extent the quality of rural service can contribute to improving rural tourism, and predictions for the continuation of the trend in terms of increasing the number of overnight stays in rural households. The obtained results show a small number of services in the sector could be improved, but that all elements except price value can influence the future development of rural tourism and that the number of overnight stays is expected to continue to grow. The importance and innovativeness of the research is reflected in the specific methodology that was applied, and the results complement those of previous research. It has been shown that villages in Serbia can create a barrier against COVID-19 through tourism.

Suggested Citation

  • Tamara Gajić & Filip Đoković & Ivana Blešić & Marko D. Petrović & Milan M. Radovanović & Dragan Vukolić & Marija Mandarić & Goran Dašić & Julia A. Syromiatnikova & Andrej Mićović, 2023. "Pandemic Boosts Prospects for Recovery of Rural Tourism in Serbia," Land, MDPI, vol. 12(3), pages 1-20, March.
    • Handle: RePEc:gam:jlands:v:12:y:2023:i:3:p:624-:d:1088911
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    References listed on IDEAS

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    Cited by:

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    3. Cosmin Alin Popescu & Tiberiu Iancu & Gabriela Popescu & Tabita Adamov & Ramona Ciolac, 2023. "The Impact of Agritourism Activity on the Rural Environment: Findings from an Authentic Agritourist Area—Bukovina, Romania," Sustainability, MDPI, vol. 15(13), pages 1-23, June.
    4. Bojan Đerčan & Dragica Gatarić & Milka Bubalo Živković & Marija Belij Radin & Danijela Vukoičić & Bojana Kalenjuk Pivarski & Tamara Lukić & Petar Vasić & Milena Nikolić & Miloš Lutovac & Milena Lutova, 2023. "Evaluating Farm Tourism Development for Sustainability: A Case Study of Farms in the Peri-Urban Area of Novi Sad (Serbia)," Sustainability, MDPI, vol. 15(17), pages 1-21, August.
    5. Kyuhyeon Joo & Heather M. Kim & Jinsoo Hwang, 2023. "A Study on the Experience Economy Examining a Robot Service in the Restaurant Industry Based on Demographic Characteristics," Sustainability, MDPI, vol. 15(14), pages 1-15, July.
    6. Chao Yu & Zhiyuan Zhou & Junbo Gao, 2024. "Rural Network Resilience: A New Tool for Exploring the Mechanisms and Pathways of Rural Sustainable Development," Sustainability, MDPI, vol. 16(14), pages 1-19, July.
    7. Rumei Qiu & Bin Wen & Yang Qiu, 2023. "The Coupling and Coordination Relationship between Leisure Tourism and Ecological Environment: The Case of Ili Region in Xinjiang Province," Sustainability, MDPI, vol. 15(16), pages 1-17, August.
    8. Blanca del Espino Hidalgo, 2023. "Heritage Designation and Urban Territorial Balance in Andalusia (Spain): An Approach towards Collaborative Methods in Rural Areas," Land, MDPI, vol. 12(5), pages 1-15, April.
    9. Moslem Ansarinasab & Sayed Saghaian, 2023. "Outbound, Inbound and Domestic Tourism in the Post-COVID-19 Era in OECD Countries," Sustainability, MDPI, vol. 15(12), pages 1-19, June.

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