A Machine Learning Framework towards Bank Telemarketing Prediction
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- Georgios Marinakos & Sophia Daskalaki, 2017. "Imbalanced customer classification for bank direct marketing," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(1), pages 14-30, March.
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Keywords
artificial intelligence; data mining; heterogeneous data; machine learning; performance optimisation; predictive modelling; targeted marketing; bank telemarketing;All these keywords.
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