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The Spirit of Adventure: A Driver of Attractiveness of the Hospitality Industry for Young People during a Pandemic Crisis

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  • Adriana Burlea-Schiopoiu

    (Department of Management, Marketing, Business Administration, University of Craiova, 200585 Craiova, Romania)

  • Mara Del Baldo

    (Department of Economics, Society and Politics, University of Urbino Carlo Bo, 61029 Urbino, Italy)

  • Samuel O. Idowu

    (Guildhall School of Business and Law, London Metropolitan University, London EC2M 6SQ, UK)

Abstract

The COVID-19 pandemic has strongly affected tourism and leisure activities worldwide, especially in the hospitality and tourism sectors. Within this context, this study aimed to evaluate the impact of the pandemic on the future attractiveness of the hospitality industry (HI) to young people. The conceptual model underpinning the empirical research proposes a direct relationship between job attractiveness and the spirit of youth adventure. Findings prove that young people are enthusiastic about working in the HI because they can easily practice their creative ideas. Communicating with other people and dealing with clients’ complaints is challenging for them in the pandemic crisis created by COVID-19. The results are of interest to policymakers in terms of suggestions on how to transform the challenges into opportunities by using the constraints imposed by the pandemic crisis that have limited the socialisation between people, enhancing the creativity of young people, and motivating them to work in the HI. Moreover, our research provides managers and other decisionmakers with some motivational factors to increase the attractiveness of their companies to young people and suggestions helpful to scholars involved in HI research to cultivate resilience capabilities by giving them inherent skills.

Suggested Citation

  • Adriana Burlea-Schiopoiu & Mara Del Baldo & Samuel O. Idowu, 2022. "The Spirit of Adventure: A Driver of Attractiveness of the Hospitality Industry for Young People during a Pandemic Crisis," IJERPH, MDPI, vol. 19(4), pages 1-16, February.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:4:p:1913-:d:744999
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    References listed on IDEAS

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    1. Anna Tokarz-Kocik & Anna Bera & Karolina Drela & Agnieszka Malkowska, 2023. "The Impact of the COVID-19 Pandemic on the Labour Market in the Hotel Industry: Selected Conditions in Poland," Sustainability, MDPI, vol. 15(6), pages 1-15, March.
    2. Koudoua Ferhati & Saliha Chouguiat Belmallem & Adriana Burlea-Schiopoiu, 2023. "The Role of the COVID-19 Crisis in Shaping Urban Planning for Improved Public Health: A Triangulated Study," IJERPH, MDPI, vol. 20(5), pages 1-26, February.
    3. Ionut-Adrian DRAGULEASA & Alexandru Andrei POPESCU & Emilia CONSTANTINESCU & Mirela MAZILU, 2024. "Rural Tourism–Realistic Solution For Sustainable Socio-Economic Development: Case Study Of Valcea County, Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 68-80, May.

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