IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v19y2022i21p14265-d959847.html
   My bibliography  Save this article

Go Green, Go Social: Exploring the Antecedents of Pro-Environmental Behaviors in Social Networking Sites beyond Norm Activation Theory

Author

Listed:
  • Chia-Ying Li

    (Department of Business Administration, National Taichung University of Science and Technology, Taichung 404, Taiwan)

  • Yu-Hui Fang

    (Department of Accounting, Tamkang University, No. 151, Ying-Chuan Rd., Tamsuip, New Taipei City 25137, Taiwan)

Abstract

The paucity of environmental resources and the threatening warning of global climate change have led to increasing research on environmental issues [e.g., pro-environmental behaviors (PEBs)]. Although norm activation theory (NAT) is a well-recognized theory for approaching PEBs, existing works appear insufficient to explain PEB in the context of social networking sites (SNSs) without taking contextual, emotional, and social factors into account. Grounded in the egocentric tactician model (ETM), NAT, along with the notions of guilt and social stressors, this study integrates a new ETM path, a supplemented emotional path, alongside the conventional NAT path to achieve a more complete picture of what are crucial determinants of PEBs in the context of SNSs. Social stressors positively moderate the emotional path. Data collected from 897 Facebook users confirm all of our proposed hypotheses. Results indicate that beyond the traditional NAT path, the new ETM path and the emotional path add values to illustrate PEBs on SNSs, and new constructs of self-influence on SNSs (SIS) and guilt remarkably drive PEBs alongside personal norms. Implications for theory and practice are discussed, and guidelines for future research are identified.

Suggested Citation

  • Chia-Ying Li & Yu-Hui Fang, 2022. "Go Green, Go Social: Exploring the Antecedents of Pro-Environmental Behaviors in Social Networking Sites beyond Norm Activation Theory," IJERPH, MDPI, vol. 19(21), pages 1-25, November.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:21:p:14265-:d:959847
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/19/21/14265/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/19/21/14265/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Linjia Xu & Jiaying Liu & Jarim Kim & Myoung-Gi Chon, 2021. "Are Chinese Netizens Willing to Speak Out? The Spiral of Silence in Public Reactions to Controversial Food Safety Issues on Social Media," IJERPH, MDPI, vol. 18(24), pages 1-16, December.
    2. T. S. Ragu-Nathan & Monideepa Tarafdar & Bhanu S. Ragu-Nathan & Qiang Tu, 2008. "The Consequences of Technostress for End Users in Organizations: Conceptual Development and Empirical Validation," Information Systems Research, INFORMS, vol. 19(4), pages 417-433, December.
    3. Guiqiang Qiao & Jun Gao, 2017. "Chinese Tourists’ Perceptions of Climate Change and Mitigation Behavior: An Application of Norm Activation Theory," Sustainability, MDPI, vol. 9(8), pages 1-13, July.
    4. Yumei Luo & Guiping Wang & Yuwei Li & Qiongwei Ye, 2021. "Examining Protection Motivation and Network Externality Perspective Regarding the Continued Intention to Use M-Health Apps," IJERPH, MDPI, vol. 18(11), pages 1-17, May.
    5. Wynne W. Chin & Barbara L. Marcolin & Peter R. Newsted, 2003. "A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study," Information Systems Research, INFORMS, vol. 14(2), pages 189-217, June.
    6. Zhang, Yixiang & Wang, Zhaohua & Zhou, Guanghui, 2013. "Antecedents of employee electricity saving behavior in organizations: An empirical study based on norm activation model," Energy Policy, Elsevier, vol. 62(C), pages 1120-1127.
    7. Loraine Lau-Gesk & Joan Meyers-Levy, 2009. "Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers' Attitudes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(4), pages 585-599, December.
    8. Jacoby, Jacob & Speller, Donald E & Berning, Carol A Kohn, 1974. "Brand Choice Behavior as a Function of Information Load: Replication and Extension," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(1), pages 33-42, June.
    9. Yanyan Chen & Dirk C. Moosmayer, 2020. "When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context," Journal of Business Ethics, Springer, vol. 161(3), pages 551-572, January.
    10. Ertz, Myriam & Karakas, Fahri & Sarigöllü, Emine, 2016. "Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors," Journal of Business Research, Elsevier, vol. 69(10), pages 3971-3980.
    11. Farrukh, Muhammad & Ansari, Nabeel & Raza, Ali & Wu, Yihua & Wang, Hong, 2022. "Fostering employee's pro-environmental behavior through green transformational leadership, green human resource management and environmental knowledge," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    12. Diamantopoulos, Adamantios & Riefler, Petra & Roth, Katharina P., 2008. "Advancing formative measurement models," Journal of Business Research, Elsevier, vol. 61(12), pages 1203-1218, December.
    13. Andreas Chatzidakis & Minas Kastanakis & Anastasia Stathopoulou, 2016. "Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement," Journal of Business Ethics, Springer, vol. 133(1), pages 95-109, January.
    14. Abrahamse, Wokje & Steg, Linda, 2009. "How do socio-demographic and psychological factors relate to households' direct and indirect energy use and savings?," Journal of Economic Psychology, Elsevier, vol. 30(5), pages 711-720, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Claudio Vitari & Elisabetta Raguseo, 2016. "Big data value and financial performance: an empirical investigation [Digital data, dynamic capability and financial performance: an empirical investigation in the era of Big Data]," Post-Print halshs-01923271, HAL.
    2. Jin P. Gerlach & Ronald T. Cenfetelli, 2022. "Overcoming the Single-IS Paradigm in Individual-Level IS Research," Information Systems Research, INFORMS, vol. 33(2), pages 476-488, June.
    3. Thøgersen, John, 2017. "Housing-related lifestyle and energy saving: A multi-level approach," Energy Policy, Elsevier, vol. 102(C), pages 73-87.
    4. Nieves García-de-Frutos & José Manuel Ortega-Egea & Javier Martínez-del-Río, 2018. "Anti-consumption for Environmental Sustainability: Conceptualization, Review, and Multilevel Research Directions," Journal of Business Ethics, Springer, vol. 148(2), pages 411-435, March.
    5. Shanshan Zhang & Fengchun Huang & Yuting Zhang & Qiwen Li, 2023. "A Person-Environment Fit Model to Explain Information and Communication Technologies-Enabled After-Hours Work-Related Interruptions in China," IJERPH, MDPI, vol. 20(4), pages 1-16, February.
    6. Ming Yang & Jinglu Jiang & Melody Kiang & Fangyun Yuan, 2022. "Re-Examining the Impact of Multidimensional Trust on Patients’ Online Medical Consultation Service Continuance Decision," Information Systems Frontiers, Springer, vol. 24(3), pages 983-1007, June.
    7. García-Carbonell, Natalia & Martín-Alcázar, Fernando & Sánchez-Gardey, Gonzalo, 2016. "The views of Spanish HR managers on the role of internal communication in translating HR strategies into HRM systems," European Management Journal, Elsevier, vol. 34(3), pages 269-281.
    8. Zhang, Hong & Zhao, Ling & Gupta, Sumeet, 2018. "The role of online product recommendations on customer decision making and loyalty in social shopping communities," International Journal of Information Management, Elsevier, vol. 38(1), pages 150-166.
    9. Karim Khan & Anwar Shah & Jaffar Khan, 2016. "Electricity Consumption Patterns: Comparative Evidence from Pakistan’s Public and Private Sectors," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 21(1), pages 99-122, Jan-June.
    10. Claudio Vitari & Elisabetta Raguseo, 2016. "Big data value and financial performance: an empirical investigation [Digital data, dynamic capability and financial performance: an empirical investigation in the era of Big Data]," Grenoble Ecole de Management (Post-Print) halshs-01923271, HAL.
    11. Zhang, Yixiang & Wei, Yimin & Zhou, Guanghui, 2018. "Promoting firms’ energy-saving behavior: The role of institutional pressures, top management support and financial slack," Energy Policy, Elsevier, vol. 115(C), pages 230-238.
    12. Huan-Ming Chuang & Yi-Deng Liao, 2021. "Sustainability of the Benefits of Social Media on Socializing and Learning: An Empirical Case of Facebook," Sustainability, MDPI, vol. 13(12), pages 1-20, June.
    13. Wintschnig, Bea Alexandra, 2021. "The Attitude-Behavior Gap – Drivers and Barriers of Sustainable Consumption," Junior Management Science (JUMS), Junior Management Science e. V., vol. 6(2), pages 324-346.
    14. Zhang, Yixiang & Wang, Zhaohua & Zhou, Guanghui, 2013. "Antecedents of employee electricity saving behavior in organizations: An empirical study based on norm activation model," Energy Policy, Elsevier, vol. 62(C), pages 1120-1127.
    15. Elisabetta Raguseo & Claudio Vitari & Giulia Pozzi, 2014. "Has the development of the Digital Data Genesis dy­namic capability effect on data quality and data access­ibility?," Post-Print halshs-01924226, HAL.
    16. Yuanhong Liao & Weihong Yang, 2022. "The determinants of different types of private-sphere pro-environmental behaviour: an integrating framework," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(6), pages 8566-8592, June.
    17. Peng, Zeyu & Sun, Yongqiang & Guo, Xitong, 2018. "Antecedents of employees’ extended use of enterprise systems: An integrative view of person, environment, and technology," International Journal of Information Management, Elsevier, vol. 39(C), pages 104-120.
    18. Orose Leelakulthanit, 2017. "Drivers of Residential Energy Saving," Asian Social Science, Canadian Center of Science and Education, vol. 13(12), pages 125-125, December.
    19. Pei Chun-Lai & Tomás F Espino-Rodríguez & Tom Baum, 2019. "Do relational norms matter in outsourcing relationships? Lesson learned from hotel sectors," Tourism Economics, , vol. 25(2), pages 189-212, March.
    20. Picot-Coupey, Karine & Burt, Steve L. & Cliquet, Gérard, 2014. "Retailers׳ expansion mode choice in foreign markets: Antecedents for expansion mode choice in the light of internationalization theories," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 976-991.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:19:y:2022:i:21:p:14265-:d:959847. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.