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Using Geovisualization Tools to Examine Attitudes towards Alcohol Exposure in Urban Environments: A Pilot Study in Madrid, Spain

Author

Listed:
  • Andrea Pastor

    (Public Health and Epidemiology Research Group, School of Medicine, University of Alcalá, Campus Universitario-Ctra. de Madrid-Barcelona, Km. 33,600, 28871 Madrid, Spain)

  • Xisca Sureda

    (Public Health and Epidemiology Research Group, School of Medicine, University of Alcalá, Campus Universitario-Ctra. de Madrid-Barcelona, Km. 33,600, 28871 Madrid, Spain
    Department of Epidemiology & Biostatistics, Graduate School of Public Health & Health Policy, City University of New York, 205 E 42nd St., New York, NY 10017, USA
    Tobacco Control Research Group, Institut d’Investigació Biomèdica de Bellvitge-IDIBELL, l’Hospitalet de Llobregat Avinguda de la Granvia de l’Hospitalet, 199, L’Hospitalet de Llobregat, 08908 Barcelona, Spain
    Centro de Investigación Biomédica en Red de Enfermedades Respiratorias (CIBERES), 28029 Madrid, Spain)

  • Roberto Valiente

    (Centre for Research on Environment, Society and Health (CRESH), School of GeoSciences, University of Edinburgh, Edinburgh EH8 9XP, UK
    SPECTRUM Consortium, UK)

  • Hannah Badland

    (Health, Place and Society Group, Centre for Urban Research, RMIT University, Melbourne, VIC 3000, Australia)

  • Macarena García-Dorado

    (Department of Geology, Geography and Environmental Sciences, University of Alcalá, 28801 Madrid, Spain)

  • Francisco Escobar

    (Department of Geology, Geography and Environmental Sciences, University of Alcalá, 28801 Madrid, Spain)

Abstract

Pervasiveness of alcohol products and their promotion in the urban landscape may normalize alcohol consumption. This study aims to utilize geovisualization-based methods to assess attitudes towards different levels of alcohol exposure in the urban environment. We selected a typical downtown location, Lavapiés Square in Madrid, Spain, to conduct our study. First, we designed and created realistic 3D models simulating three different urban scenes with varying degrees of exposure to alcohol in the environment. Second, we used a survey on 159 adults to explore the level of acceptance of, attitudes towards, and perceptions of alcohol exposure in each scene. Participants reported a higher level of comfort in the scene with null alcohol exposure compared with the other scenes ( p < 0.001). Acceptance towards alcohol exposure decreased as the level of alcohol elements increased in the scenes ( p < 0.01). Acceptance also decreased when children were present in the scenes ( p < 0.01). This study demonstrated that geovisualization tools provide a useful and well-suited approach to analyze perceptions of the alcohol environment. The use of geovisualization can help understand attitudes and perceptions towards the alcohol environment and may offer a way to simulate different scenarios prior to development or retrofitting.

Suggested Citation

  • Andrea Pastor & Xisca Sureda & Roberto Valiente & Hannah Badland & Macarena García-Dorado & Francisco Escobar, 2022. "Using Geovisualization Tools to Examine Attitudes towards Alcohol Exposure in Urban Environments: A Pilot Study in Madrid, Spain," IJERPH, MDPI, vol. 19(15), pages 1-15, July.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:15:p:9192-:d:873597
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    References listed on IDEAS

    as
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