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Factors Influencing Residents’ Behavior in Internet Recycling: From the Perspective of the Adoption of New Technology

Author

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  • Tingting Liu

    (Institute of Circular Economy, Beijing University of Technology, Beijing 100124, China)

  • Zichen Zheng

    (Institute of Circular Economy, Beijing University of Technology, Beijing 100124, China)

  • Zhichao Wen

    (State Information Centre, Beijing 100045, China)

  • Shangyun Wu

    (Institute of Circular Economy, Beijing University of Technology, Beijing 100124, China)

  • Yaru Liu

    (Price Waterhouse Coopers, Beijing 100020, China)

  • Jing Cao

    (Institute of Circular Economy, Beijing University of Technology, Beijing 100124, China)

  • Zhixiong Weng

    (Institute of Circular Economy, Beijing University of Technology, Beijing 100124, China)

Abstract

Achieving carbon neutrality has become a major national strategy for sustainability, and the recycling of recyclable resources is an important direction toward doing so. Due to the huge amounts of recyclable resources generated every year and the low recycling rate, a new Internet recycling model with great potential to increase the recycling rate has developed rapidly in China. However, low participation from residents hinders the sustainable development of Internet recycling. Through this study, we aim to uncover potential avenues for improving Internet recycling behavior. The factors influencing Internet recycling from the perspective of new technologies have scarcely been investigated. Therefore, this study used the Unified Theory of Acceptance and Use of Technology theoretical framework to explore the factors influencing residents’ intentions and behavior toward Internet recycling. A questionnaire survey was conducted with 500 residents of Beijing, China, and empirical analysis was conducted using the structural equation model. The results indicated that social influence and performance expectancy significantly influence residents’ intentions to participate in Internet recycling, whereas effort expectancy and perceived risk do not. Facilitating conditions and behavioral intentions were identified as influential factors for use behavior. Relevant recommendations for promoting residents’ Internet recycling behavior were proposed.

Suggested Citation

  • Tingting Liu & Zichen Zheng & Zhichao Wen & Shangyun Wu & Yaru Liu & Jing Cao & Zhixiong Weng, 2022. "Factors Influencing Residents’ Behavior in Internet Recycling: From the Perspective of the Adoption of New Technology," IJERPH, MDPI, vol. 19(10), pages 1-16, May.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:10:p:6166-:d:818946
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    References listed on IDEAS

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    1. Lyu, Tu & Chen, Hao & Guo, Yulin, 2023. "Investigating innovation diffusion, social influence, and personal inner forces to understand people's participation in online e-waste recycling," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

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