Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging
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- Marcela Reyes & Lindsey Smith Taillie & Barry Popkin & Rebecca Kanter & Stefanie Vandevijvere & Camila Corvalán, 2020. "Changes in the amount of nutrient of packaged foods and beverages after the initial implementation of the Chilean Law of Food Labelling and Advertising: A nonexperimental prospective study," PLOS Medicine, Public Library of Science, vol. 17(7), pages 1-37, July.
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Keywords
child-appealing marketing; marketing to kids; food marketing; marketing power; marketing techniques; validation; mixed methods; product packaging; food packaging;All these keywords.
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