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Stereotypes of Social Groups in Mainland China in Terms of Warmth and Competence: Evidence from a Large Undergraduate Sample

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  • Zouhui Ji

    (Department of Psychology, Ningbo University, Ningbo 315211, China
    Department of Psychology, Fudan University, Shanghai 200433, China
    These authors contributed equally to this work.)

  • Yaping Yang

    (Department of Psychology, Ningbo University, Ningbo 315211, China)

  • Xinfang Fan

    (Department of Psychology, Ningbo University, Ningbo 315211, China)

  • Yuting Wang

    (Department of Psychology, Ningbo University, Ningbo 315211, China)

  • Qiang Xu

    (Department of Psychology, Ningbo University, Ningbo 315211, China)

  • Qing-Wei Chen

    (Lab of Light and Physiopsychological Health, National Center for International Research on Green Optoelectronics, South China Normal University, Guangzhou 510006, China
    Guangdong Provincial Key Laboratory of Optical Information Materials and Technology & Institute of Electronic Paper Displays, South China Academy of Advanced Optoelectronics, South China Normal University, Guangzhou 510006, China
    School of Psychology, South China Normal University, Guangzhou 510631, China
    These authors contributed equally to this work.)

Abstract

The Stereotype Content Model (SCM) has been validated in multiple countries and regions. However, previous validation studies in China have been limited by small sample size. The current research increased the sample size (n = 184 in the pilot study; n 1 = 1315 and n 2 = 268 in the formal study) to validate the SCM in mainland China in study 1. Supporting the SCM, 41 social groups were clustered into four quadrants based on warmth and competence dimensions. 35 of the 41 target groups (85.37%) receive ambivalent stereotype. Perceived warmth and competence were positively correlated ( r = 0.585, p < 0.001). Status and competence were positively related ( r = 0.81, p < 0.001), and competition and warmth were negatively related ( r = −0.77, p < 0.001). In addition, 24 typical social groups were selected and a list of stereotype words for these groups was developed in study 2 (n 1 = 48, n 2 = 52). The implications of the emerging social groups and the applications of this stereotype word list are discussed.

Suggested Citation

  • Zouhui Ji & Yaping Yang & Xinfang Fan & Yuting Wang & Qiang Xu & Qing-Wei Chen, 2021. "Stereotypes of Social Groups in Mainland China in Terms of Warmth and Competence: Evidence from a Large Undergraduate Sample," IJERPH, MDPI, vol. 18(7), pages 1-21, March.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:7:p:3559-:d:526428
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    References listed on IDEAS

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    1. Kolbl, Živa & Diamantopoulos, Adamantios & Arslanagic-Kalajdzic, Maja & Zabkar, Vesna, 2020. "Do brand warmth and brand competence add value to consumers? A stereotyping perspective," Journal of Business Research, Elsevier, vol. 118(C), pages 346-362.
    2. Adamantios Diamantopoulos & Arnd Florack & Georgios Halkias & Johanna Palcu, 2017. "Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(8), pages 1023-1036, October.
    3. Halkias, Georgios & Diamantopoulos, Adamantios, 2020. "Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 714-736.
    4. Hu, Hongwei & Lu, Shuang & Huang, Chien-Chung, 2014. "The psychological and behavioral outcomes of migrant and left-behind children in China," Children and Youth Services Review, Elsevier, vol. 46(C), pages 1-10.
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