IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v18y2021i24p12894-d696804.html
   My bibliography  Save this article

To Be (Vaccinated) or Not to Be: The Effect of Media Exposure, Institutional Trust, and Incentives on Attitudes toward COVID-19 Vaccination

Author

Listed:
  • Dorit Zimand-Sheiner

    (School of Communication, Ariel University, Ariel 40700, Israel)

  • Ofrit Kol

    (School of Communication, Ariel University, Ariel 40700, Israel)

  • Smadar Frydman

    (Doctoral School, Jaume I University, 12071 Castelló de la Plana, Spain)

  • Shalom Levy

    (Department of Economics and Business Administration, Ariel University, Ariel 40700, Israel)

Abstract

The COVID-19 vaccine has become a strategic vehicle for reducing the spread of the pandemic. However, the uptake of the vaccine by the public is more complicated than simply making it available. Based on social learning theory, this study examines the role of communication sources and institutional trust as barriers and incentives as motivators of people’s attitudes toward vaccination and actual vaccination. Data were collected via an online panel survey among Israelis aged 18–55 and then analyzed using structural equation modeling (SEM). Findings show that social media trust negatively mediates the effect of exposure to information on the vaccine on attitudes toward vaccination. However, mass media trust and institutional trust positively mediate this relationship. Incentives were effective motivators for forming positive attitudes and moderating the effect of institutional trust on attitude toward vaccination. This study facilitates a deeper understanding of health communication theory in pandemics and makes important recommendations for practitioners and policy makers.

Suggested Citation

  • Dorit Zimand-Sheiner & Ofrit Kol & Smadar Frydman & Shalom Levy, 2021. "To Be (Vaccinated) or Not to Be: The Effect of Media Exposure, Institutional Trust, and Incentives on Attitudes toward COVID-19 Vaccination," IJERPH, MDPI, vol. 18(24), pages 1-14, December.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:24:p:12894-:d:696804
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/18/24/12894/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/18/24/12894/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jeff French & Sameer Deshpande & William Evans & Rafael Obregon, 2020. "Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy," IJERPH, MDPI, vol. 17(16), pages 1-14, August.
    2. Ruth Waitzberg & Noa Triki & Sharon Alroy-Preis & Tomer Lotan & Liat Shiran & Nachman Ash, 2021. "The Israeli Experience with the “Green Pass” Policy Highlights Issues to Be Considered by Policymakers in Other Countries," IJERPH, MDPI, vol. 18(21), pages 1-9, October.
    3. Dorit Zimand-Sheiner & Shalom Levy & Eyal Eckhaus, 2021. "Exploring Negative Spillover Effects on Stakeholders: A Case Study on Social Media Talk about Crisis in the Food Industry Using Data Mining," Sustainability, MDPI, vol. 13(19), pages 1-16, September.
    4. Yaqub, Ohid & Castle-Clarke, Sophie & Sevdalis, Nick & Chataway, Joanna, 2014. "Attitudes to vaccination: A critical review," Social Science & Medicine, Elsevier, vol. 112(C), pages 1-11.
    5. Heikki Ervasti & Antti Kouvo & Takis Venetoklis, 2019. "Social and Institutional Trust in Times of Crisis: Greece, 2002–2011," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 141(3), pages 1207-1231, February.
    6. Jones, Sandra C. & Waters, Louise & Holland, Omnia & Bevins, John & Iverson, Don, 2010. "Developing pandemic communication strategies: Preparation without panic," Journal of Business Research, Elsevier, vol. 63(2), pages 126-132, February.
    7. Woohyun Yoo & Doo-Hun Choi, 2020. "Predictors of expressing and receiving information on social networking sites during MERS-CoV outbreak in South Korea," Journal of Risk Research, Taylor & Francis Journals, vol. 23(7-8), pages 912-927, August.
    8. Melissa MacKay & Taylor Colangeli & Daniel Gillis & Jennifer McWhirter & Andrew Papadopoulos, 2021. "Examining Social Media Crisis Communication during Early COVID-19 from Public Health and News Media for Quality, Content, and Corresponding Public Sentiment," IJERPH, MDPI, vol. 18(15), pages 1-14, July.
    9. Dan Yamin & Arieh Gavious, 2013. "Incentives' Effect in Influenza Vaccination Policy," Management Science, INFORMS, vol. 59(12), pages 2667-2686, December.
    10. Hyun Kyung Park & Ji Hye Ham & Deok Hyun Jang & Jin Yong Lee & Won Mo Jang, 2021. "Political Ideologies, Government Trust, and COVID-19 Vaccine Hesitancy in South Korea: A Cross-Sectional Survey," IJERPH, MDPI, vol. 18(20), pages 1-9, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Teng Yu & Yajun Zhang & Ai Ping Teoh & Anchao Wang & Chengliang Wang, 2023. "Factors Influencing University Students’ Behavioral Intention to Use Electric Car-Sharing Services in Guangzhou, China," SAGE Open, , vol. 13(4), pages 21582440231, November.
    2. Hein de Vries & Wouter Verputten & Christian Preissner & Gerjo Kok, 2022. "COVID-19 Vaccine Hesitancy: The Role of Information Sources and Beliefs in Dutch Adults," IJERPH, MDPI, vol. 19(6), pages 1-17, March.
    3. Ofrit Kol & Dorit Zimand-Sheiner & Shalom Levy, 2024. "A tale of two paths to vaccine acceptance: self-interest and collective interest effect, mediated by institutional trust, and moderated by gender," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-8, December.
    4. Yi Liu & Cong Liu, 2023. "Protective and Overprotective Behaviors against COVID-19 Outbreak: Media Impact and Mediating Roles of Institutional Trust and Anxiety," IJERPH, MDPI, vol. 20(2), pages 1-15, January.
    5. McKinley, Christopher J. & Limbu, Yam, 2024. "Promoter or barrier? Assessing how social media predicts Covid-19 vaccine acceptance and hesitancy: A systematic review of primary series and booster vaccine investigations," Social Science & Medicine, Elsevier, vol. 340(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Noelia Rodríguez-Blanco & Sergio Montero-Navarro & José M. Botella-Rico & Antonio J. Felipe-Gómez & Jesús Sánchez-Más & José Tuells, 2021. "Willingness to Be Vaccinated against COVID-19 in Spain before the Start of Vaccination: A Cross-Sectional Study," IJERPH, MDPI, vol. 18(10), pages 1-15, May.
    2. Alessandro Sapienza & Rino Falcone, 2022. "The Role of Trust in COVID-19 Vaccine Acceptance: Considerations from a Systematic Review," IJERPH, MDPI, vol. 20(1), pages 1-17, December.
    3. Almudena Recio-Román & Manuel Recio-Menéndez & María Victoria Román-González, 2022. "Political Populism, Institutional Distrust and Vaccination Uptake: A Mediation Analysis," IJERPH, MDPI, vol. 19(6), pages 1-13, March.
    4. Almudena Recio-Román & Manuel Recio-Menéndez & María Victoría Román-González, 2021. "Vaccine Hesitancy and Political Populism. An Invariant Cross-European Perspective," IJERPH, MDPI, vol. 18(24), pages 1-20, December.
    5. Philipp Wassler & Giacomo Del Chiappa & Thi Hong Hai Nguyen & Giancarlo Fedeli & Nigel L. Williams, 2022. "Increasing vaccination intention in pandemic times: a social marketing perspective," Italian Journal of Marketing, Springer, vol. 2022(1), pages 37-58, March.
    6. Joana Mendonça & Ana Patrícia Hilário, 2023. "Healthism vis-à-vis Vaccine Hesitancy: Insights from Parents Who Either Delay or Refuse Children’s Vaccination in Portugal," Societies, MDPI, vol. 13(8), pages 1-15, August.
    7. Thomas Hansen & Marcela Petrová Kafková & Ruth Katz & Ariela Lowenstein & Sigal Naim & George Pavlidis & Feliciano Villar & Kieran Walsh & Marja Aartsen, 2021. "Exclusion from Social Relations in Later Life: Micro- and Macro-Level Patterns and Correlations in a European Perspective," IJERPH, MDPI, vol. 18(23), pages 1-16, November.
    8. repec:beo:swcetp:23-03 is not listed on IDEAS
    9. Theiss Bendixen, 2020. "How cultural evolution can inform the science of science communication—and vice versa," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-10, December.
    10. Hao Gao & Qingting Zhao & Chuanlin Ning & Difan Guo & Jing Wu & Lina Li, 2021. "Does the COVID-19 Vaccine Still Work That “Most of the Confirmed Cases Had Been Vaccinated”? A Content Analysis of Vaccine Effectiveness Discussion on Sina Weibo during the Outbreak of COVID-19 in Nan," IJERPH, MDPI, vol. 19(1), pages 1-14, December.
    11. Philipp Sprengholz & Luca Henkel & Robert Böhm & Cornelia Betsch, 2023. "Different Interventions for COVID-19 Primary and Booster Vaccination? Effects of Psychological Factors and Health Policies on Vaccine Uptake," Medical Decision Making, , vol. 43(2), pages 239-251, February.
    12. Umar Ali Bukar & Fatimah Sidi & Marzanah A. Jabar & Rozi Nor Haizan Nor & Salfarina Abdullah & Iskandar Ishak & Mustafa Alabadla & Ali Alkhalifah, 2022. "How Advanced Technological Approaches Are Reshaping Sustainable Social Media Crisis Management and Communication: A Systematic Review," Sustainability, MDPI, vol. 14(10), pages 1-26, May.
    13. Sofia Amaral‐Garcia & Mattia Nardotto & Carol Propper & Tommaso Valletti, 2024. "Information and vaccine hesitancy: The role of broadband Internet," Health Economics, John Wiley & Sons, Ltd., vol. 33(9), pages 1936-1948, September.
    14. Vijaya Sunder M & Anupama Prashar, 2023. "State and citizen responsiveness in fighting a pandemic crisis: A systems thinking perspective," Systems Research and Behavioral Science, Wiley Blackwell, vol. 40(1), pages 170-193, January.
    15. Vincenzo Carrieri & Raffele Lagravinese & Giuliano Resce, 2021. "Predicting vaccine hesitancy from area‐level indicators: A machine learning approach," Health Economics, John Wiley & Sons, Ltd., vol. 30(12), pages 3248-3256, December.
    16. Kelishomi, Ali Moghaddasi & Sgroi, Daniel, 2021. "A Field Study of Donor Behavior in the Iranian Kidney Market," CAGE Online Working Paper Series 592, Competitive Advantage in the Global Economy (CAGE).
    17. Kim, Min Sung & Jung, Yoonhyuk & Kim, Junghwan, 2021. "A study on factors affecting privacy risk tolerance to prevent the spread of COVID-19 in South Korea," Business Horizons, Elsevier, vol. 64(6), pages 735-741.
    18. Jesús Villota-Miranda & R. Rodríguez-Ibeas, 2024. "Simple economics of vaccination: public policies and incentives," International Journal of Health Economics and Management, Springer, vol. 24(2), pages 155-172, June.
    19. Jamison, Amelia M. & Quinn, Sandra Crouse & Freimuth, Vicki S., 2019. "“You don't trust a government vaccine”: Narratives of institutional trust and influenza vaccination among African American and white adults," Social Science & Medicine, Elsevier, vol. 221(C), pages 87-94.
    20. ShaoPeng Che & Yuanhang Zhou & Shunan Zhang & Dongyan Nan & Jang Hyun Kim, 2023. "Impact of ByteDance crisis communication strategies on different social media users," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    21. Melissa MacKay & Andrea Cimino & Samira Yousefinaghani & Jennifer E. McWhirter & Rozita Dara & Andrew Papadopoulos, 2022. "Canadian COVID-19 Crisis Communication on Twitter: Mixed Methods Research Examining Tweets from Government, Politicians, and Public Health for Crisis Communication Guiding Principles and Tweet Engagem," IJERPH, MDPI, vol. 19(11), pages 1-12, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:18:y:2021:i:24:p:12894-:d:696804. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.