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Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy

Author

Listed:
  • Jeff French

    (Strategic Social Marketing Ltd, Liphook, Conford GU307QW, UK
    University of Brighton, Brighton BN2 4AT, UK)

  • Sameer Deshpande

    (Social Marketing @ Griffith, Griffith University, Nathan Queensland 4111, Australia)

  • William Evans

    (Milken Institute School of Public Health, The George Washington University, Washington, DC 20052)

  • Rafael Obregon

    (UNICEF, Asunción PY 1806, Paraguay)

Abstract

This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create demand for vaccines. A key part of this strategy is to counter the anti-vaccination movement that is already promoting hesitancy and resistance. Since the beginning of the COVID-19 pandemic there has been a tsunami of misinformation and conspiracy theories that have the potential to reduce vaccine uptake. To make matters worse, sections of populations in many countries display low trust in governments and official information about the pandemic and how the officials are tackling it. This paper aims to set out in short form critical guidelines that governments and regional bodies should take to enhance the impact of a COVID-19 vaccination strategy. We base our recommendations on a review of existing best practice guidance. This paper aims to assist those responsible for promoting COVID-19 vaccine uptake to digest the mass of guidance that exists and formulate an effective locally relevant strategy. A summary of key guidelines is presented based on best practice guidance.

Suggested Citation

  • Jeff French & Sameer Deshpande & William Evans & Rafael Obregon, 2020. "Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy," IJERPH, MDPI, vol. 17(16), pages 1-14, August.
  • Handle: RePEc:gam:jijerp:v:17:y:2020:i:16:p:5893-:d:398770
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    References listed on IDEAS

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    Cited by:

    1. Nathaly Aya Pastrana & Rafael Obregón, 2023. "Harnessing the power of social marketing for sustainable development," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(3), pages 661-692, September.
    2. Yudong Miao & Yi Li & Wanliang Zhang & Jian Wu & Jianqin Gu & Meiyun Wang & Wei Wei & Beizhu Ye & Chengyuan Miao & Clifford Silver Tarimo & Wenyong Dong, 2022. "The Psychological Experience of COVID-19 Vaccination and Its Impact on the Willingness to Receive Booster Vaccines among the Chinese Population: Evidence from a National Cross-Sectional Study," IJERPH, MDPI, vol. 19(9), pages 1-11, April.
    3. Alessandro Sapienza & Rino Falcone, 2022. "The Role of Trust in COVID-19 Vaccine Acceptance: Considerations from a Systematic Review," IJERPH, MDPI, vol. 20(1), pages 1-17, December.
    4. Almudena Recio-Román & Manuel Recio-Menéndez & María Victoría Román-González, 2021. "Vaccine Hesitancy and Political Populism. An Invariant Cross-European Perspective," IJERPH, MDPI, vol. 18(24), pages 1-20, December.
    5. Almudena Recio-Román & Manuel Recio-Menéndez & María Victoria Román-González, 2022. "Political Populism, Institutional Distrust and Vaccination Uptake: A Mediation Analysis," IJERPH, MDPI, vol. 19(6), pages 1-13, March.
    6. Dorit Zimand-Sheiner & Ofrit Kol & Smadar Frydman & Shalom Levy, 2021. "To Be (Vaccinated) or Not to Be: The Effect of Media Exposure, Institutional Trust, and Incentives on Attitudes toward COVID-19 Vaccination," IJERPH, MDPI, vol. 18(24), pages 1-14, December.
    7. Viral Tolia & Rajkumar Renin Singh & Sameer Deshpande & Anupama Dave & Raju M. Rathod, 2022. "Understanding Factors to COVID-19 Vaccine Adoption in Gujarat, India," IJERPH, MDPI, vol. 19(5), pages 1-21, February.
    8. Aleksandar Radic & Bonhak Koo & Eloy Gil-Cordero & Juan Pedro Cabrera-Sánchez & Heesup Han, 2021. "Intention to Take COVID-19 Vaccine as a Precondition for International Travel: Application of Extended Norm-Activation Model," IJERPH, MDPI, vol. 18(6), pages 1-15, March.
    9. Nida Buawangpong & Wachiranun Sirikul & Chanya Anukhro & Mathuramat Seesen & Aroon La-up & Penprapa Siviroj, 2022. "Health Information Sources Influencing Health Literacy in Different Social Contexts across Age Groups in Northern Thailand Citizens," IJERPH, MDPI, vol. 19(10), pages 1-19, May.
    10. Guillaume Plaisance, 2023. "Vaccine Strategy During the Covid-19 Pandemic: A Community Engaged Research Supporting a Policy Oriented Towards Nonprofit Organizations and Volunteers," Public Organization Review, Springer, vol. 23(1), pages 79-95, March.
    11. William Douglas Evans & Marco Bardus & Jeffrey French, 2024. "A Vision of the Future: Harnessing Artificial Intelligence for Strategic Social Marketing," Businesses, MDPI, vol. 4(2), pages 1-15, May.
    12. Noelia Rodríguez-Blanco & Sergio Montero-Navarro & José M. Botella-Rico & Antonio J. Felipe-Gómez & Jesús Sánchez-Más & José Tuells, 2021. "Willingness to Be Vaccinated against COVID-19 in Spain before the Start of Vaccination: A Cross-Sectional Study," IJERPH, MDPI, vol. 18(10), pages 1-15, May.

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