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Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists

Author

Listed:
  • Chen Che

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Bonhak Koo

    (School of Hospitality and Tourism Management, Spears School of Business, Oklahoma State University, 365 Human Sciences, Stillwater, OK 74078, USA)

  • Jiatong Wang

    (College of International Business, Zhejiang Yuexiu University, No.428 Kuaiji Road, Yuecheng District, Shaoxing 312000, China)

  • Antonio Ariza-Montes

    (Social Matters Research Group, Universidad Loyola Andalucía C/Escritor Castilla Aguayo, 4, 14004 Córdoba, Spain)

  • Alejandro Vega-Muñoz

    (Public Policy Observatory, Universidad Autónoma de Chile, Santiago 7500912, Chile)

  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

Abstract

With the growth of rural tourism in China, this study aims to determine the destination attributes, tourism satisfaction, and intention of revisiting Inner Mongolia. This study also investigated the mean comparison of tourist satisfaction and revisit intention across domestic tourists’ demographic characteristics. Structural analysis revealed that destination attributes have a positive influence on satisfaction and revisit intention. In addition, the result of the mean difference test showed that satisfaction is significantly different between male and female tourists, and revisit intention significantly varies across the season. Our findings have an excellent directive significance to bring forward rural tourism in Inner Mongolia.

Suggested Citation

  • Chen Che & Bonhak Koo & Jiatong Wang & Antonio Ariza-Montes & Alejandro Vega-Muñoz & Heesup Han, 2021. "Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists," IJERPH, MDPI, vol. 18(7), pages 1-14, April.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:7:p:3788-:d:530385
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    References listed on IDEAS

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    Cited by:

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    2. Jaeseok Lee & Jooa Baek, 2021. "Sustainable Growth of Social Tourism: A Growth Mixture Modeling Approach Using Heterogeneous Travel Frequency Trajectories," IJERPH, MDPI, vol. 18(10), pages 1-17, May.
    3. Heesup Han & Chen Che & Sanghyeop Lee, 2021. "Facilitators and Reducers of Korean Travelers’ Avoidance/Hesitation Behaviors toward China in the Case of COVID-19," IJERPH, MDPI, vol. 18(23), pages 1-13, November.
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    5. Gongyi Jiang & Weijun Gao & Meng Xu & Mingjia Tong & Zhonghui Liu, 2023. "Geographic Information Visualization and Sustainable Development of Low-Carbon Rural Slow Tourism under Artificial Intelligence," Sustainability, MDPI, vol. 15(4), pages 1-24, February.

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