IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v18y2021i7p3788-d530385.html
   My bibliography  Save this article

Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists

Author

Listed:
  • Chen Che

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Bonhak Koo

    (School of Hospitality and Tourism Management, Spears School of Business, Oklahoma State University, 365 Human Sciences, Stillwater, OK 74078, USA)

  • Jiatong Wang

    (College of International Business, Zhejiang Yuexiu University, No.428 Kuaiji Road, Yuecheng District, Shaoxing 312000, China)

  • Antonio Ariza-Montes

    (Social Matters Research Group, Universidad Loyola Andalucía C/Escritor Castilla Aguayo, 4, 14004 Córdoba, Spain)

  • Alejandro Vega-Muñoz

    (Public Policy Observatory, Universidad Autónoma de Chile, Santiago 7500912, Chile)

  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

Abstract

With the growth of rural tourism in China, this study aims to determine the destination attributes, tourism satisfaction, and intention of revisiting Inner Mongolia. This study also investigated the mean comparison of tourist satisfaction and revisit intention across domestic tourists’ demographic characteristics. Structural analysis revealed that destination attributes have a positive influence on satisfaction and revisit intention. In addition, the result of the mean difference test showed that satisfaction is significantly different between male and female tourists, and revisit intention significantly varies across the season. Our findings have an excellent directive significance to bring forward rural tourism in Inner Mongolia.

Suggested Citation

  • Chen Che & Bonhak Koo & Jiatong Wang & Antonio Ariza-Montes & Alejandro Vega-Muñoz & Heesup Han, 2021. "Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists," IJERPH, MDPI, vol. 18(7), pages 1-14, April.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:7:p:3788-:d:530385
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/18/7/3788/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/18/7/3788/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
    2. Wang, Chunyang & Qu, Hailin & Hsu, Maxwell K., 2016. "Toward an integrated model of tourist expectation formation and gender difference," Tourism Management, Elsevier, vol. 54(C), pages 58-71.
    3. Hui Zhu & Fumin Deng, 2020. "How to Influence Rural Tourism Intention by Risk Knowledge during COVID-19 Containment in China: Mediating Role of Risk Perception and Attitude," IJERPH, MDPI, vol. 17(10), pages 1-23, May.
    4. Gao, Jing & Wu, Bihu, 2017. "Revitalizing traditional villages through rural tourism: A case study of Yuanjia Village, Shaanxi Province, China," Tourism Management, Elsevier, vol. 63(C), pages 223-233.
    5. Su, Baoren, 2011. "Rural tourism in China," Tourism Management, Elsevier, vol. 32(6), pages 1438-1441.
    6. Michał Roman & Monika Roman & Arkadiusz Niedziółka, 2020. "Spatial Diversity of Tourism in the Countries of the European Union," Sustainability, MDPI, vol. 12(7), pages 1-16, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rui Guo & Xiaoying Liu & Hakjun Song, 2021. "Structural Relationships among Strategic Experiential Modules, Motivation, Serious Leisure, Satisfaction and Quality of Life in Bicycle Tourism," IJERPH, MDPI, vol. 18(23), pages 1-13, December.
    2. Jaeseok Lee & Jooa Baek, 2021. "Sustainable Growth of Social Tourism: A Growth Mixture Modeling Approach Using Heterogeneous Travel Frequency Trajectories," IJERPH, MDPI, vol. 18(10), pages 1-17, May.
    3. Heesup Han & Chen Che & Sanghyeop Lee, 2021. "Facilitators and Reducers of Korean Travelers’ Avoidance/Hesitation Behaviors toward China in the Case of COVID-19," IJERPH, MDPI, vol. 18(23), pages 1-13, November.
    4. Sovianur Kure & Muhammad Basir-Cyio & Bakri Hasanuddin, 2021. "The Effect of Organizational Commitment, Competence, and Information Technology on the Performance of Regional Apparatus Organizations (OPD) of the Tojo Una-Una Regency Government and Their Impact on ," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(10), pages 408-420, October.
    5. Massomeh Cheraghzadeh & Mehdi Rahimian & Saeed Gholamrezai, 2024. "Effective factors on tourist satisfaction with the quality of ecotourism destination: evidence from Iran," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 28699-28726, November.
    6. Gongyi Jiang & Weijun Gao & Meng Xu & Mingjia Tong & Zhonghui Liu, 2023. "Geographic Information Visualization and Sustainable Development of Low-Carbon Rural Slow Tourism under Artificial Intelligence," Sustainability, MDPI, vol. 15(4), pages 1-24, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tie Wang & Wei Wang & Zhongjun Wu & Ching-Hui Su & Ming-Hsiang Chen, 2019. "Understanding Farm Households’ Participation in Nong Jia Le in China," Sustainability, MDPI, vol. 11(5), pages 1-18, February.
    2. Ziyu Jia & Yan Jiao & Wei Zhang & Zheng Chen, 2022. "Rural Tourism Competitiveness and Development Mode, a Case Study from Chinese Township Scale Using Integrated Multi-Source Data," Sustainability, MDPI, vol. 14(7), pages 1-17, March.
    3. Keshuai Xu & Jin Zhang & Fengjun Tian, 2017. "Community Leadership in Rural Tourism Development: A Tale of Two Ancient Chinese Villages," Sustainability, MDPI, vol. 9(12), pages 1-22, December.
    4. Nanping Feng & Fenfen Wei & Kevin H. Zhang & Dongxiao Gu, 2018. "Innovating Rural Tourism Targeting Poverty Alleviation through a Multi-Industries Integration Network: the Case of Zhuanshui Village, Anhui Province, China," Sustainability, MDPI, vol. 10(7), pages 1-18, June.
    5. Bi, Guohua & Yang, Qingyuan, 2023. "The spatial production of rural settlements as rural homestays in the context of rural revitalization: Evidence from a rural tourism experiment in a Chinese village," Land Use Policy, Elsevier, vol. 128(C).
    6. Zirui Zhan & Jeremy Cenci & Jiazhen Zhang, 2022. "Frontier of Rural Revitalization in China: A Spatial Analysis of National Rural Tourist Towns," Land, MDPI, vol. 11(6), pages 1-21, May.
    7. Christou, P. & Hadjielias, E. & Farmaki, A., 2019. "Reconnaissance of philanthropy," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    8. Keke Sun & Zeyu Xing & Xia Cao & Weijia Li, 2021. "The Regime of Rural Ecotourism Stakeholders in Poverty-Stricken Areas of China: Implications for Rural Revitalization," IJERPH, MDPI, vol. 18(18), pages 1-28, September.
    9. Wenli Jing & Wei Zhang & Pingping Luo & Lian Wu & Lei Wang & Kanhua Yu, 2022. "Assessment of Synergistic Development Potential between Tourism and Rural Restructuring Using a Coupling Analysis: A Case Study of Southern Shaanxi, China," Land, MDPI, vol. 11(8), pages 1-21, August.
    10. Jianzhuang Zheng & Lingyan Huang, 2022. "Characterizing the Spatiotemporal Patterns and Key Determinants of Homestay Industry Agglomeration in Rural China Using Multi Geospatial Datasets," Sustainability, MDPI, vol. 14(12), pages 1-21, June.
    11. Armindo Frias & João Cabral & à lvaro Costa, 2015. "Logistic optimization in tourism networks," ERSA conference papers ersa15p1451, European Regional Science Association.
    12. Yang, Yong, 2012. "Agglomeration density and tourism development in China: An empirical research based on dynamic panel data model," Tourism Management, Elsevier, vol. 33(6), pages 1347-1359.
    13. Qi Mu & Fabrizio Aimar, 2022. "How Are Historical Villages Changed? A Systematic Literature Review on European and Chinese Cultural Heritage Preservation Practices in Rural Areas," Land, MDPI, vol. 11(7), pages 1-20, June.
    14. Bojan KRSTIĆ & Sonja JOVANOVIC & Tanja STANISIC, 2014. "Central And East European Countries’ Tourism Competitiveness As A Factor Of Their National Competitiveness Level," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 61-68, December.
    15. Arie Stoffelen & Dominique Vanneste, 2017. "Tourism and cross-border regional development: insights in European contexts," European Planning Studies, Taylor & Francis Journals, vol. 25(6), pages 1013-1033, June.
    16. E. M. Ekanayake & Mihalis Halkides & John R. Ledgerwood, 2012. "Inbound International Tourism To The United States: A Panel Data Analysis," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 15-27.
    17. Alieh Abadi & Mehdi Khakzand, 2022. "Extracting the qualitative dimensions of agritourism for the sustainable development of Charqoli village in Iran: the promotion of vernacular entrepreneurship and environment-oriented preservation per," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(11), pages 12609-12671, November.
    18. A. George Assaf & Alexander Josiassen & Haemoon Oh, 2016. "Internationalization and hotel performance," Tourism Economics, , vol. 22(3), pages 572-592, June.
    19. Mehdi Hajilo & Mojtaba Ghadiri Masoom & Seyed Hassan Motiee Langroudi & Hassanali Faraji Sabokbar & Lori Pennington-Gray, 2017. "Spatial Analysis of the Distribution of Small Businesses in the Eastern Villages of Gilan Province with Emphasis on the Tourism Sector in Mountainous Regions," Sustainability, MDPI, vol. 9(12), pages 1-19, December.
    20. Assaf, A. George & Josiassen, Alexander & Agbola, Frank W., 2015. "Attracting international hotels: Locational factors that matter most," Tourism Management, Elsevier, vol. 47(C), pages 329-340.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:18:y:2021:i:7:p:3788-:d:530385. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.