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Tipsters and Addiction in Spain. Young People’s Perception of Influencers on Online Sports Gambling

Author

Listed:
  • Juan Enrique Gonzálvez-Vallés

    (Communication Theories and Analysis, Faculty of Information Science, Complutense University of Madrid, 28040 Madrid, Spain)

  • José Daniel Barquero-Cabrero

    (Marketing Department, ESERP Business & Law School, 28016 Madrid, Spain)

  • David Caldevilla-Domínguez

    (Communication Theories and Analysis, Faculty of Information Science, Complutense University of Madrid, 28040 Madrid, Spain)

  • Almudena Barrientos-Báez

    (Education Department, European University of Madrid, 28108 Madrid, Spain)

Abstract

This research analyzes young people’s perception of the presence of tipsters as influencers on online sports gambling and whether their presence can promote addiction to this activity. To achieve this goal, we designed a questionnaire that was administered to young people in public universities in Madrid, being answered by 1032 individuals, out of whom 613 claimed to be regular bettors. We proceeded to the factor analysis of the variables with a high or very high correlation, and results showed that young people perceive a clear relationship between gambling and addiction. An even more enlightening aspect is the result that links tipsters with addiction to online sports gambling; young people’s perception correlates both concepts with extraordinary strength. This study’s main conclusion makes it clear that there is a huge amount of influence of tipsters on the world of online sports betting, as well as the risk of marrying these two concepts, since young people perceive that either they or others could be initiated into the world of problem gambling.

Suggested Citation

  • Juan Enrique Gonzálvez-Vallés & José Daniel Barquero-Cabrero & David Caldevilla-Domínguez & Almudena Barrientos-Báez, 2021. "Tipsters and Addiction in Spain. Young People’s Perception of Influencers on Online Sports Gambling," IJERPH, MDPI, vol. 18(11), pages 1-13, June.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:11:p:6152-:d:570234
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    References listed on IDEAS

    as
    1. James Reade, 2014. "Information And Predictability: Bookmakers, Prediction Markets And Tipsters As Forecasters," Journal of Prediction Markets, University of Buckingham Press, vol. 8(1), pages 43-76.
    2. Forrest, David & Simmons, Robert, 2000. "Forecasting sport: the behaviour and performance of football tipsters," International Journal of Forecasting, Elsevier, vol. 16(3), pages 317-331.
    3. Martin Spann & Bernd Skiera, 2009. "Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 28(1), pages 55-72.
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