IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v17y2020i7p2278-d338154.html
   My bibliography  Save this article

Professional Competence or Personal Relationship? Research on the Influencing Mechanism on Repeated Purchase Intention of Agricultural Resources

Author

Listed:
  • Lan Li

    (School of Business Administration, Research Center of Henan Economy, Henan University of Economics and Law, Zhengzhou 450046, China)

  • Gang Li

    (School of Management and Economics, North China University of Water Resources and Electric Power, Zhengzhou 450045, China)

  • Junqi Chen

    (School of Management and Economics, North China University of Water Resources and Electric Power, Zhengzhou 450045, China)

Abstract

Based on social exchange, rational choice, and perceptual choice theory, this paper examines the influence of professional competence, personal relationship, and their interaction on repeated purchase intention in the context of rural agricultural marketing. Adopting the survey method and hierarchical regression analysis, this study tested the hypotheses with a data set of 578 farmers from China, and assessed the robustness of the results by structural equation modelling. The results show that both personal relationship and professional competence have a significantly positive impact on repeated purchase intention while the interaction between the two has a significant negative effect on repeated purchase intention. The results expose the struggle farmers experience in choosing between emotional and rational thinking when making purchasing decisions in the urbanization and industrialization process of a rural area. The results also enrich the research on the marketing of agricultural resources and have important implications to agricultural retailers.

Suggested Citation

  • Lan Li & Gang Li & Junqi Chen, 2020. "Professional Competence or Personal Relationship? Research on the Influencing Mechanism on Repeated Purchase Intention of Agricultural Resources," IJERPH, MDPI, vol. 17(7), pages 1-18, March.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:7:p:2278-:d:338154
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/17/7/2278/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/17/7/2278/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ramasamy, Bala & Goh, K.W. & Yeung, Matthew C.H., 2006. "Is Guanxi (relationship) a bridge to knowledge transfer?," Journal of Business Research, Elsevier, vol. 59(1), pages 130-139, January.
    2. Frenzen, Jonathan K & Davis, Harry L, 1990. "Purchasing Behavior in Embedded Markets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 1-12, June.
    3. Bi-Kun Tsai & Ku-Yuan Lee & Chi-Ming Hsieh & Pimpinan Somsong, 2019. "Determinants of Actual Purchase Behavior in Farmers’ Markets," Sustainability, MDPI, vol. 11(19), pages 1-14, October.
    4. Marchant, Garry & Robinson, John & Anderson, Urton & Schadewald, Michael, 1991. "Analogical transfer and expertise in legal reasoning," Organizational Behavior and Human Decision Processes, Elsevier, vol. 48(2), pages 272-290, April.
    5. Bonner, Bryan L. & Baumann, Michael R. & Dalal, Reeshad S., 2002. "The effects of member expertise on group decision-making and performance," Organizational Behavior and Human Decision Processes, Elsevier, vol. 88(2), pages 719-736, July.
    6. Mitchell, Andrew A & Dacin, Peter A, 1996. "The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(3), pages 219-239, December.
    7. Sarv Devaraj & Ming Fan & Rajiv Kohli, 2002. "Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics," Information Systems Research, INFORMS, vol. 13(3), pages 316-333, September.
    8. Yadong Luo & Ying Huang & Stephanie Lu Wang, 2012. "Guanxi and Organizational Performance: A Meta-Analysis," Management and Organization Review, The International Association for Chinese Management Research, vol. 8(1), pages 139-172, March.
    9. Lan Li & Gang Li & Xiaoling Feng & Zhigao Liu & Fu-Sheng Tsai, 2019. "Moderating Effect of Dynamic Environment in the Relationship between Guanxi, Trust, and Repurchase Intention of Agricultural Materials," IJERPH, MDPI, vol. 16(19), pages 1-23, October.
    10. Hye Jung Jung & Yun Jung Choi & Kyung Wha Oh, 2020. "Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap," Sustainability, MDPI, vol. 12(5), pages 1-14, February.
    11. Arch G. Woodside, 2017. "Releasing the death-grip of null hypothesis statistical testing ( < .05): Applying complexity theory and somewhat precise outcome testing (SPOT)," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 27(1), pages 1-15, January.
    12. Luo, Yadong & Huang, Ying & Wang, Stephanie Lu, 2012. "Guanxi and Organizational Performance: A Meta-Analysis," Management and Organization Review, Cambridge University Press, vol. 8(1), pages 139-172, March.
    13. Shanteau, James & Stewart, Thomas R., 1992. "Why study expert decision making? Some historical perspectives and comments," Organizational Behavior and Human Decision Processes, Elsevier, vol. 53(2), pages 95-106, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chen Gao & Gang Li & Yaolin Du & Yaru Wanyan, 2023. "Face or Relational Benefits? Research on the Influencing Mechanism on Repurchase Intention for Agricultural Inputs," Sustainability, MDPI, vol. 15(20), pages 1-16, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Boris Bauke & Thorsten Semrau & Zheng Han, 2016. "Relational trust and new ventures’ performance: the moderating impact of national-level institutional weakness," International Entrepreneurship and Management Journal, Springer, vol. 12(4), pages 1007-1024, December.
    2. Zhang, Man & Hartley, Janet L., 2018. "Guanxi, IT systems, and innovation capability: The moderating role of proactiveness," Journal of Business Research, Elsevier, vol. 90(C), pages 75-86.
    3. Lee, Liane W.Y. & Tang, Yiming & Yip, Leslie S.C. & Sharma, Piyush, 2018. "Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty," Journal of Business Research, Elsevier, vol. 86(C), pages 356-365.
    4. Chu, Zhaofang & Feng, Bo & Lai, Fujun, 2018. "Logistics service innovation by third party logistics providers in China: Aligning guanxi and organizational structure," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 118(C), pages 291-307.
    5. Yang, Jie & Ma, Jieqiong & Zhang, Yong & Hong, JungHwa, 2018. "With whom should you have dinner? A multidimensional framework for understanding political ties in China," Business Horizons, Elsevier, vol. 61(6), pages 891-898.
    6. Zhong Qin & Xin Deng, 2016. "Government and family Guanxi in Chinese private firms: perceptions and preference," Review of Managerial Science, Springer, vol. 10(1), pages 35-60, January.
    7. Jie Yang & Jieqiong Ma & Hongxin Zhao & Jim Cater & Mark Arnold, 2019. "Family involvement, environmental turbulence, and R&D investment: evidence from Listed Chinese SMEs," Small Business Economics, Springer, vol. 53(4), pages 1017-1032, December.
    8. Lu, Tingyu & Zhuang, Mengzhou & Zhuang, Guijun, 2021. "When does guanxi hurt interfirm cooperation? The moderating effects of institutional development and IT infrastructure capability," Journal of Business Research, Elsevier, vol. 125(C), pages 177-186.
    9. Long Zhang & Yulin Deng & Qun Wang, 2014. "An Exploratory Study of Chinese Motives for Building Supervisor–Subordinate Guanxi," Journal of Business Ethics, Springer, vol. 124(4), pages 659-675, November.
    10. Liu, Xiaming & Yang, Na & Li, Linjie & Liu, Yuanyuan, 2021. "Co-evolution of emerging economy MNEs and institutions: A literature review," International Business Review, Elsevier, vol. 30(4).
    11. Li, Yanlin & Tian, Gary Gang & Wang, Xin, 2021. "The effect of Guanxi culture on the voting of independent directors: Evidence from China," Pacific-Basin Finance Journal, Elsevier, vol. 67(C).
    12. Peter Ping Li & En Xie, 2019. "The unique research on the informal ties and social networks in East Asia: Diverse perspectives and new research agenda," Asia Pacific Journal of Management, Springer, vol. 36(2), pages 305-319, June.
    13. Hongjuan Zhang & Liang Wang & Rong Han, 2019. "The China-West divide on social capital: A meta-analysis," Asia Pacific Journal of Management, Springer, vol. 36(3), pages 745-772, September.
    14. Chen, Xiao-Ping & Ren, Han, 2023. "Indirect cronyism and its underlying exchange logic: How managers’ particularism orientation and the third Party’s hierarchical power strengthen its existence," Organizational Behavior and Human Decision Processes, Elsevier, vol. 175(C).
    15. Xiu, Zongfeng & Liu, Ran & Yin, Jingwei, 2022. "Confucian merchants culture, social movement and entrepreneurs’ political participation: evidence from China," International Review of Economics & Finance, Elsevier, vol. 80(C), pages 795-821.
    16. Joseph Pozsgai-Alvarez & Iván Pastor Sanz, 2021. "Mapping the (anti-)corruption field: key topics and changing trends, 1968–2020," Journal of Computational Social Science, Springer, vol. 4(2), pages 851-881, November.
    17. Xueling Li & Jia Shen & Wenjie Ma & Weiyong Zhang, 2016. "The effect of business ties and government ties on new IT venture growth: an empirical examination in China," Information Technology and Management, Springer, vol. 17(3), pages 245-261, September.
    18. Luis Alfonso Dau & Jiatao Li & Marjorie A. Lyles & Aya S. Chacar, 2022. "Informal institutions and the international strategy of MNEs: Effects of institutional effectiveness, convergence, and distance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(6), pages 1257-1281, August.
    19. Hamilton, Rebecca W. & Puntoni, Stefano & Tavassoli, Nader T., 2010. "Categorization by groups and individuals," Organizational Behavior and Human Decision Processes, Elsevier, vol. 112(1), pages 70-81, May.
    20. Cuervo-Cazurra, Alvaro & Rui, Huaichuan, 2017. "Barriers to absorptive capacity in emerging market firms," Journal of World Business, Elsevier, vol. 52(6), pages 727-742.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:17:y:2020:i:7:p:2278-:d:338154. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.