IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v14y2024i2p21582440241255241.html
   My bibliography  Save this article

Understanding the Adoption of Artificial Intelligence in Journalism: An Empirical Study in Vietnam

Author

Listed:
  • Ta Thi Nguyet Trang
  • Pham Chien Thang
  • Le Dinh Hai
  • Vi Thi Phuong
  • Tran Quang Quy

Abstract

This study examines the factors influencing Vietnamese journalists’ adoption of Artificial Intelligence in journalism. Drawing on the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, it hypothesizes that performance expectancy, effort expectancy, social influence, facilitating conditions, behavioral intention, trust, regulatory support, and technology affinity and incorporating additional trust, regulatory support, and technology affinity have significant impacts on journalists’ adoption of technology. Questionnaires were administered to 238 journalists in the context of the Vietnamese press. The findings showed the significant impact of performance expectancy, effort expectancy, social influence, facilitating conditions, behavioral intention, trust, regulatory support, and technology affinity on journalists’ adoption of AI in journalism. These results expand the UTAUT framework and offer a more comprehensive understanding of technology adoption in journalism. Practically, the study provides valuable insights for practitioners and policymakers in the journalism industry. Understanding the determinants of journalists’ adoption can inform the development of targeted interventions, training programs, and regulatory frameworks to facilitate the integration of AI technologies into journalistic practices. However, the study has limitations, and future research should replicate the findings in diverse cultural and organizational contexts while considering additional moderating factors.

Suggested Citation

  • Ta Thi Nguyet Trang & Pham Chien Thang & Le Dinh Hai & Vi Thi Phuong & Tran Quang Quy, 2024. "Understanding the Adoption of Artificial Intelligence in Journalism: An Empirical Study in Vietnam," SAGE Open, , vol. 14(2), pages 21582440241, May.
    • Handle: RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241255241
    DOI: 10.1177/21582440241255241
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440241255241
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440241255241?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jayanth Jacob & Murugan Pattusamy, 2020. "Examining the Inter-relationships of UTAUT Constructs in Mobile Internet Use in India and Germany," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 18(2), pages 36-48, April.
    2. Viswanath Venkatesh, 2000. "Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research, INFORMS, vol. 11(4), pages 342-365, December.
    3. Yuanbin Wang & Yuan Lin & Ray Y. Zhong & Xun Xu, 2019. "IoT-enabled cloud-based additive manufacturing platform to support rapid product development," International Journal of Production Research, Taylor & Francis Journals, vol. 57(12), pages 3975-3991, June.
    4. Chien Thang Pham & Trang Ta Thi Nguyet, 2022. "Using Media to Influence Consumer Attitudes to Domestic Goods in Vietnam by Framing Public Interest: A Media Framing Effect Analysis," SAGE Open, , vol. 12(4), pages 21582440221, November.
    5. Weiyin Hong & Frank K. Y. Chan & James Y. L. Thong & Lewis C. Chasalow & Gurpreet Dhillon, 2014. "A Framework and Guidelines for Context-Specific Theorizing in Information Systems Research," Information Systems Research, INFORMS, vol. 25(1), pages 111-136, March.
    6. Viswanath Venkatesh & Hillol Bala & V. Sambamurthy, 2016. "Implementation of an Information and Communication Technology in a Developing Country: A Multimethod Longitudinal Study in a Bank in India," Information Systems Research, INFORMS, vol. 27(3), pages 558-579, September.
    7. Viswanath Venkatesh, 2022. "Adoption and use of AI tools: a research agenda grounded in UTAUT," Annals of Operations Research, Springer, vol. 308(1), pages 641-652, January.
    8. Viswanath Venkatesh & Xiaojun Zhang, 2010. "Unified Theory of Acceptance and Use of Technology: U.S. Vs. China," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 13(1), pages 5-27, January.
    9. Jessica Coria & Clara Villegas-Palacio, 2014. "Regulatory Dealing: Technology Adoption Versus Enforcement Stringency Of Emission Taxes," Contemporary Economic Policy, Western Economic Association International, vol. 32(2), pages 451-473, April.
    10. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
    11. Jing Wang & Xinchun Li & Peng Wang & Quanlong Liu & Zhiwen Deng & Jingzhi Wang, 2021. "Research Trend of the Unified Theory of Acceptance and Use of Technology Theory: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(1), pages 1-20, December.
    12. Tatiana Romanova & Yuri Stoyan & Alexandr Pankratov & Igor Litvinchev & Konstantin Avramov & Marina Chernobryvko & Igor Yanchevskyi & Irina Mozgova & Julia Bennell, 2021. "Optimal layout of ellipses and its application for additive manufacturing," International Journal of Production Research, Taylor & Francis Journals, vol. 59(2), pages 560-575, January.
    13. Dorothy Dutta & Mrinmoy K. Sarma, 2021. "Adoption of Digital Innovations: A Special Referenceto Routinised Incremental Innovations," Review of Market Integration, India Development Foundation, vol. 13(2-3), pages 73-97, December.
    14. Trautwein, Stefan & Lindenmeier, Jörg & Arnold, and Christian, 2021. "The Effects of Technology Affinity, Prior Customer Journey Experience, and Brand Familiarity on the Acceptance of Smart Service Innovations," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 5(1), pages 36-49.
    15. Jinxin Pan & Shuai Ding & Desheng Wu & Shanlin Yang & Jun Yang, 2019. "Exploring behavioural intentions toward smart healthcare services among medical practitioners: a technology transfer perspective," International Journal of Production Research, Taylor & Francis Journals, vol. 57(18), pages 5801-5820, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Viswanath Venkatesh, 2022. "Adoption and use of AI tools: a research agenda grounded in UTAUT," Annals of Operations Research, Springer, vol. 308(1), pages 641-652, January.
    2. Yadgar Taha M. Hamakhan, 2020. "The effect of individual factors on user behaviour and the moderating role of trust: an empirical investigation of consumers’ acceptance of electronic banking in the Kurdistan Region of Iraq," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 6(1), pages 1-29, December.
    3. Alexander Mayr & Philip Stahmann & Maximilian Nebel & Christian Janiesch, 2024. "Still doing it yourself? Investigating determinants for the adoption of intelligent process automation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-22, December.
    4. Mütterlein, Joschka & Kunz, Reinhard E. & Baier, Daniel, 2019. "Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 113-124.
    5. Christian Nitzl & Wynne W. Chin, 2017. "The case of partial least squares (PLS) path modeling in managerial accounting research," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 28(2), pages 137-156, May.
    6. Sheng Cheng & Liqun Liu & Ke Li, 2020. "Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters," IJERPH, MDPI, vol. 17(17), pages 1-16, August.
    7. Viswanath Venkatesh & James Y. L. Thong & Frank K. Y. Chan & Paul J. H. Hu, 2016. "Managing Citizens’ Uncertainty in E-Government Services: The Mediating and Moderating Roles of Transparency and Trust," Information Systems Research, INFORMS, vol. 27(1), pages 87-111, March.
    8. Christian Theres & Stefan Strohmeier, 2024. "Consolidating the theoretical foundations of digital human resource management acceptance and use research: a meta-analytic validation of UTAUT," Management Review Quarterly, Springer, vol. 74(4), pages 2683-2715, December.
    9. Marić, Josip & Opazo-Basáez, Marco & Vlačić, Božidar & Dabić, Marina, 2023. "Innovation management of three-dimensional printing (3DP) technology: Disclosing insights from existing literature and determining future research streams," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    10. Benleulmi, Ahmed Ziad & Blecker, Thorsten, 2017. "Investigating the factors influencing the acceptance of fully autonomous cars," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Blecker, Thorsten & Ringle, Christian M. (ed.), Digitalization in Supply Chain Management and Logistics: Smart and Digital Solutions for an Industry 4.0 Environment. Proceedings of the Hamburg Inter, volume 23, pages 99-115, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    11. S. V. Krishna Kishore & Aloysius Henry Sequeira, 2016. "An Empirical Investigation on Mobile Banking Service Adoption in Rural Karnataka," SAGE Open, , vol. 6(1), pages 21582440166, March.
    12. Ahmad Althunibat & Muhammad Binsawad & Mohammed Amin Almaiah & Omar Almomani & Adeeb Alsaaidah & Waleed Al-Rahmi & Mohamed Elhassan Seliaman, 2021. "Sustainable Applications of Smart-Government Services: A Model to Understand Smart-Government Adoption," Sustainability, MDPI, vol. 13(6), pages 1-28, March.
    13. Escamilla, Rafael & Brosi, Prisca & Fransoo, Jan C. & Mora-Quiñones, Camilo & Mejia Argueta, Christopher, 2024. "Tax privacy concerns hamper digitization of the nanostore channel," Other publications TiSEM 8ead01df-f8bf-421a-911d-3, Tilburg University, School of Economics and Management.
    14. Yueh-Ying Tsai & Cheng-Min Chao & Hong-Mau Lin & Bor-Wen Cheng, 2018. "Nursing staff intentions to continuously use a blended e-learning system from an integrative perspective," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(6), pages 2495-2513, November.
    15. McLean, Graeme & Al-Nabhani, Khalid & Wilson, Alan, 2018. "Developing a Mobile Applications Customer Experience Model (MACE)- Implications for Retailers," Journal of Business Research, Elsevier, vol. 85(C), pages 325-336.
    16. Fong, Lawrence Hoc Nang & Lam, Long Wai. & Law, Rob, 2017. "How locus of control shapes intention to reuse mobile apps for making hotel reservations: Evidence from chinese consumers," Tourism Management, Elsevier, vol. 61(C), pages 331-342.
    17. Soud M. Almahamid & Amjad F. Tweiqat & Mousa S. Almanaseer, 2016. "University website quality characteristics and success: lecturers' perspective," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 22(1), pages 41-61.
    18. Escobar-Rodríguez, Tomás & Bartual-Sopena, Lourdes, 2015. "Impact of cultural factors on attitude toward using ERP systems in public hospitals," Revista de Contabilidad - Spanish Accounting Review, Elsevier, vol. 18(2), pages 127-137.
    19. Oliveira, Guilherme Gouvea de & Lizarelli, Fabiane Letícia & Teixeira, Jorge Grenha & Mendes, Glauco Henrique de Sousa, 2023. "Curb your enthusiasm: Examining the customer experience with Alexa and its marketing outcomes," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    20. Azman ISMAIL & Rizal ABU BAKAR & Wan Aishah WAN MOHD NOWALID & Nurul Hayati ADNAN & Mohamad Azhari ABU BAKAR & Syed Shah ALAM, 2014. "Does Career Program Have Effect On Employee Outcomes? Empirical Evidence," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 152-166, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241255241. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.