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Women and Physical Activity in Fitness Centres. Analysis of Future Intentions and Their Relationship with Age

Author

Listed:
  • Antonio Fernández-Martínez

    (Department of Sports and Computer Science, Pablo de Olavide University, 41013 Seville, Spain)

  • Mónica Haro-González

    (Department of Sports and Computer Science, Pablo de Olavide University, 41013 Seville, Spain)

  • Román Nuviala

    (Faculty of Education Sciences, University of Cádiz, Avda. República Saharaui, s/n. Campus de Puerto Real, 11519 Cádiz, Spain)

  • Raquel Pérez-Ordás

    (Faculty of Human Sciences and Education, University of Zaragoza, 22003 Huesca, Spain)

  • Alberto Nuviala

    (Department of Sports and Computer Science, Pablo de Olavide University, 41013 Seville, Spain)

Abstract

Physical activity is an important tool for promoting women’s health. Increasing adherence to physical activity is a challenge for governments and private entities. One of the main objectives of the fitness sector is to build customer loyalty. Their behavioural intentions according to gender and age may be a determining factor. The aim of this study was to establish a model that relates the fitness centre’s quality as perceived by female customers, these customers’ future intentions, satisfaction, and age. A total of 745 women participated in this study, with a mean age of 32.97 ± 14.11, divided into three age groups. A confirmatory analysis, a factor invariance analysis, and a multi-group analysis were conducted to verify the validity and reliability of the model. The results revealed that quality is an antecedent of both perceived value and satisfaction in the three age groups. Perceived value is a precursor of satisfaction, except in the group of women over 45 years old. The only antecedent to adaptation to price is quality, except in the older age group. Finally, perceived value was found to be related to adaptation to price. These results will facilitate the development of strategies to promote physical activity among women according to their age.

Suggested Citation

  • Antonio Fernández-Martínez & Mónica Haro-González & Román Nuviala & Raquel Pérez-Ordás & Alberto Nuviala, 2020. "Women and Physical Activity in Fitness Centres. Analysis of Future Intentions and Their Relationship with Age," IJERPH, MDPI, vol. 17(15), pages 1-15, July.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:15:p:5289-:d:388230
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    References listed on IDEAS

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    1. Jeoung-Hak Lee & Hyun-Duck Kim & Yong Jae Ko & Michael Sagas, 2011. "The influence of service quality on satisfaction and intention: A gender segmentation strategy," Sport Management Review, Taylor & Francis Journals, vol. 14(1), pages 54-63, January.
    2. Raquel Pérez-Ordás & Mónica Aznar Cebamanos & Román Nuviala & Alberto Nuviala, 2019. "Evaluation of Extracurricular Sports Activities as an Educational Element for Sustainable Development in Educational Institutions," Sustainability, MDPI, vol. 11(12), pages 1-13, June.
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    8. Lee, Jeoung-Hak & Kim, Hyun-Duck & Ko, Yong Jae & Sagas, Michael, 2011. "The influence of service quality on satisfaction and intention: A gender segmentation strategy," Sport Management Review, Elsevier, vol. 14(1), pages 54-63, February.
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    Cited by:

    1. Antonio Fernández-Martínez & Luis Alberto Dueñas-Dorado & María Rosario Teva-Villén & Alberto Nuviala, 2021. "Consolidation, Stages of Change, and Loyalty among Users of Public Sports and Health Services Aged 12–16," IJERPH, MDPI, vol. 18(19), pages 1-15, September.

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