IDEAS home Printed from https://ideas.repec.org/a/taf/rsmrxx/v13y2010i3p225-234.html
   My bibliography  Save this article

The effects of service provider employment status and service quality exchange on perceived organizational image and purchase intention

Author

Listed:
  • May Kim
  • Galen T. Trail

Abstract

Volunteers are a major labor source in sports; however, the impact of volunteers on organizational image or on customers’ repatronage intentions has not been studied. An experimental study (2 × 3 factorial design) was employed to explore the effect of Employment Status of the service provider and perceived Quality of Service Exchange on Perceived Organizational Image and Intention to Attend a Game with 461 college students who were potential customers of college sports. Quality of Service Exchange included Technical Aspects (presenting of information vs. presenting of no information) and Relational Aspects (willingness to help vs. unwillingness to help). Results showed that both Perceived Organizational Image and Intention to Attend a Game were primarily determined by Quality of Service Exchange. Employment Status and the interaction term between Employment Status and Quality of Service Exchange only minimally influenced the two dependent variables. This suggests that potential customers of college sports did not distinguish the service of volunteers from that of paid-employees.

Suggested Citation

  • May Kim & Galen T. Trail, 2010. "The effects of service provider employment status and service quality exchange on perceived organizational image and purchase intention," Sport Management Review, Taylor & Francis Journals, vol. 13(3), pages 225-234, July.
    • Handle: RePEc:taf:rsmrxx:v:13:y:2010:i:3:p:225-234
    DOI: 10.1016/j.smr.2009.06.001
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1016/j.smr.2009.06.001
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1016/j.smr.2009.06.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Antonio Fernández-Martínez & Raquel Pérez-Ordás & Román Nuviala & Mónica Aznar & Ana María Porcel-Gálvez & Alberto Nuviala, 2020. "Communication as a Strategy to Promote Sports and Health Activities Designed for Adolescents," IJERPH, MDPI, vol. 17(13), pages 1-13, July.
    2. Antonio Fernández-Martínez & Mónica Haro-González & Román Nuviala & Raquel Pérez-Ordás & Alberto Nuviala, 2020. "Women and Physical Activity in Fitness Centres. Analysis of Future Intentions and Their Relationship with Age," IJERPH, MDPI, vol. 17(15), pages 1-15, July.
    3. Alfonso Castillo-Rodriguez & Wanesa Onetti-Onetti & José Luis Chinchilla-Minguet, 2019. "Perceived Quality in Sports Centers in Southern Spain: A Case Study," Sustainability, MDPI, vol. 11(14), pages 1-8, July.
    4. Wicker, Pamela, 2017. "Volunteerism and volunteer management in sport," Sport Management Review, Elsevier, vol. 20(4), pages 325-337.
    5. Raquel Pérez-Ordás & Mónica Aznar Cebamanos & Román Nuviala & Alberto Nuviala, 2019. "Evaluation of Extracurricular Sports Activities as an Educational Element for Sustainable Development in Educational Institutions," Sustainability, MDPI, vol. 11(12), pages 1-13, June.
    6. Lock, Daniel & Filo, Kevin & Kunkel, Thilo & Skinner, James, 2013. "Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation," Sport Management Review, Elsevier, vol. 16(4), pages 438-450.
    7. McLeod, Christopher M. & Holden, John T. & Hawzen, Matthew G. & Chahardovali, Tarlan, 2019. "Do influxes of atypical labor make sport event workers prone to exploitation?," Sport Management Review, Elsevier, vol. 22(4), pages 527-539.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rsmrxx:v:13:y:2010:i:3:p:225-234. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rsmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.