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Perception of the Effectiveness of Health-Related Campaigns among the Adult Population: An Analysis of Determinants

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  • Mariusz Duplaga

    (Department of Health Promotion, Institute of Public Health, Faculty of Health Sciences, Jagiellonian University Medical College; 31-008 Kraków; Poland)

Abstract

Background: Social campaigns focusing on health are commonly used within an attempt to change behavior. To date, there has not been a targeted analysis of societies’ general perception about social campaigns. The aim of this study is to assess citizens’ opinions on the effectiveness of health-related social campaigns. Methods: The data set used in the analysis was obtained from Poland’s nationwide “Social Diagnosis” study. The determinants of public opinion were assessed using a multivariate logistic regression. The independent variables included socio-demographic characteristics, lifestyle, social participation, and the use of digital media. Results: The logistic regression model was developed using 23,593 cases. Opinions about the effectiveness of campaigns depended on all the predictors included in the socio-demographic cluster, smoking, self-declared excessive alcohol consumption, physical activity, the use of mobile phones, and watching TV. A significant impact was found in all but one variable related to social participation. Conclusions: The analysis revealed that opinions about social campaigns present in the media “landscape” are influenced by many factors. Interestingly, persons exhibiting unhealthy behaviors are more resistant to health-related campaigns and surprisingly the need to make use of healthcare resources is not accompanied by an acceptance of the interventions.

Suggested Citation

  • Mariusz Duplaga, 2019. "Perception of the Effectiveness of Health-Related Campaigns among the Adult Population: An Analysis of Determinants," IJERPH, MDPI, vol. 16(5), pages 1-14, March.
    • Handle: RePEc:gam:jijerp:v:16:y:2019:i:5:p:791-:d:210895
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    3. Bob O. Amodan & Lilian Bulage & Elizabeth Katana & Alex R. Ario & Joseph N. Siewe Fodjo & Robert Colebunders & Rhoda K. Wanyenze, 2020. "Level and Determinants of Adherence to COVID-19 Preventive Measures in the First Stage of the Outbreak in Uganda," IJERPH, MDPI, vol. 17(23), pages 1-14, November.

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