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Analysis of the Impact of Communication Campaigns under the Project “Syphilis No”: A National Tool for Inducing and Promoting Health

Author

Listed:
  • Jordana Crislayne de Lima Paiva

    (Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil)

  • Sara Dias-Trindade

    (Centre for Interdisciplinary Studies (CEIS20), University of Porto, 4099-002 Porto, Portugal)

  • Mario Orestes Aguirre Gonzalez

    (Postgraduate Program in Production Engineering, Federal University of Rio Grande do Norte, Natal 59078-970, Brazil)

  • Daniele Montenegro da Silva Barros

    (Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil)

  • Pablo Holanda Cardoso

    (Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil)

  • Pedro Henrique Castro Bezerra

    (Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil)

  • Thaisa Gois Farias de Moura Santos Lima

    (Federal Senate of Brazil, Brasilia 70160-900, Brazil)

  • Juciano de Sousa Lacerda

    (Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil
    Postgraduate Program in Media Studies, Federal University of Rio Grande do Norte, Natal 59078-970, Brazil)

  • Lilian Carla Muneiro

    (Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil)

  • Aliete Cunha-Oliveira

    (Health Sciences Research Unit: Nursing (UICISA:E), Nursing School of Coimbra (ESEnfC), CEIS20-UC, 3000-457 Coimbra, Portugal)

  • Ana Paula Camarneiro

    (Health Sciences Research Unit: Nursing (UICISA:E), Nursing School of Coimbra (ESEnfC), 3000-076 Coimbra, Portugal)

  • Ingridy Marina Pierre Barbalho

    (Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil)

  • Ricardo Alexsandro de Medeiros Valentim

    (Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil)

Abstract

Syphilis is increasingly prevalent around the world as a result of complex factors. In Brazil, the government declared a syphilis epidemic in 2016 and then set a strategic agenda to respond to this serious public health problem. In a joint effort, Brazil’s Federal Court of Accounts (TCU) recommended that novel and diversified health communication strategies should be developed, which the “Syphilis No” project (SNP) later conducted through nationwide mass communication campaigns. We performed exploratory data analysis to identify and understand the results of three health communication campaigns by considering syphilis data trends in Brazil. The SNP, by using traditional and innovative means of communication, focused on multiple target audiences to encourage behavior changes through awareness and syphilis knowledge acquisition via the internet. In addition, the SNP disseminated information on syphilis testing, prevention, and treatment through social media and multiple media outlets. We observed that the period of the health campaigns corresponded to the period when the syphilis testing uptake increased and the number of reported cases dropped. Thus, our findings indicate that public health responses could substantially benefit from the use of health communication campaigns as a tool for health promotion, education, and transformation.

Suggested Citation

  • Jordana Crislayne de Lima Paiva & Sara Dias-Trindade & Mario Orestes Aguirre Gonzalez & Daniele Montenegro da Silva Barros & Pablo Holanda Cardoso & Pedro Henrique Castro Bezerra & Thaisa Gois Farias , 2022. "Analysis of the Impact of Communication Campaigns under the Project “Syphilis No”: A National Tool for Inducing and Promoting Health," IJERPH, MDPI, vol. 19(23), pages 1-15, November.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:23:p:15884-:d:987361
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    References listed on IDEAS

    as
    1. Mariusz Duplaga, 2019. "Perception of the Effectiveness of Health-Related Campaigns among the Adult Population: An Analysis of Determinants," IJERPH, MDPI, vol. 16(5), pages 1-14, March.
    2. Talita Katiane de Brito Pinto & Aliete Cristina Gomes Dias Pedrosa da Cunha-Oliveira & Ana Isabela Lopes Sales-Moioli & Jane Francinete Dantas & Rosângela Maria Morais da Costa & José Paulo Silva Mour, 2022. "Clinical Protocols and Treatment Guidelines for the Management of Maternal and Congenital Syphilis in Brazil and Portugal: Analysis and Comparisons: A Narrative Review," IJERPH, MDPI, vol. 19(17), pages 1-14, August.
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