IDEAS home Printed from https://ideas.repec.org/a/gam/jeners/v15y2022i17p6354-d902885.html
   My bibliography  Save this article

Tariff Menus to Avoid Rebound Peaks: Results from a Discrete Choice Experiment with Swiss Customers

Author

Listed:
  • Patrick Ludwig

    (Center for Energy and the Environment (CEE), School of Management and Law, Zurich University of Applied Sciences, 8401 Winterthur, Switzerland)

  • Christian Winzer

    (Center for Energy and the Environment (CEE), School of Management and Law, Zurich University of Applied Sciences, 8401 Winterthur, Switzerland)

Abstract

While automation helps to increase load-shifting, the combination of automation with time-of-use (TOU) or critical-peak prices (CPP) may lead to rebound peaks at the beginning of low-tariff periods which may exceed the original peak. Using a discrete choice experiment with a representative sample of 696 Swiss consumers, we find that a tariff menu including (i) a flat price with direct load control (DLC) and (ii) a time-of-use tariff without direct load control could avoid this problem. The majority (57%) of mostly younger customers, which could be interested in automation would likely sign up for a DLC with flat prices, while the remaining customers would either chose a TOU tariff with manual load control (28%) or avoid any form of load-shifting incentives (15%).

Suggested Citation

  • Patrick Ludwig & Christian Winzer, 2022. "Tariff Menus to Avoid Rebound Peaks: Results from a Discrete Choice Experiment with Swiss Customers," Energies, MDPI, vol. 15(17), pages 1-21, August.
    • Handle: RePEc:gam:jeners:v:15:y:2022:i:17:p:6354-:d:902885
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1996-1073/15/17/6354/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1996-1073/15/17/6354/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jordehi, A. Rezaee, 2019. "Optimisation of demand response in electric power systems, a review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 103(C), pages 308-319.
    2. Li, Pei-Hao & Pye, Steve, 2018. "Assessing the benefits of demand-side flexibility in residential and transport sectors from an integrated energy systems perspective," Applied Energy, Elsevier, vol. 228(C), pages 965-979.
    3. Yilmaz, Selin & Chanez, Cédric & Cuony, Peter & Patel, Martin Kumar, 2022. "Analysing utility-based direct load control programmes for heat pumps and electric vehicles considering customer segmentation," Energy Policy, Elsevier, vol. 164(C).
    4. Broberg, Thomas & Persson, Lars, 2016. "Is our everyday comfort for sale? Preferences for demand management on the electricity market," Energy Economics, Elsevier, vol. 54(C), pages 24-32.
    5. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, September.
    6. Arne Risa Hole, 2007. "Fitting mixed logit models by using maximum simulated likelihood," Stata Journal, StataCorp LP, vol. 7(3), pages 388-401, September.
    7. Richter, Laura-Lucia & Pollitt, Michael G., 2018. "Which smart electricity service contracts will consumers accept? The demand for compensation in a platform market," Energy Economics, Elsevier, vol. 72(C), pages 436-450.
    8. Hung-po Chao, 2011. "Demand response in wholesale electricity markets: the choice of customer baseline," Journal of Regulatory Economics, Springer, vol. 39(1), pages 68-88, February.
    9. Bushnell, James & Hobbs, Benjamin F. & Wolak, Frank A., 2009. "When It Comes to Demand Response, Is FERC Its Own Worst Enemy?," The Electricity Journal, Elsevier, vol. 22(8), pages 9-18, October.
    10. Stenner, Karen & Frederiks, Elisha R. & Hobman, Elizabeth V. & Cook, Stephanie, 2017. "Willingness to participate in direct load control: The role of consumer distrust," Applied Energy, Elsevier, vol. 189(C), pages 76-88.
    11. Dütschke, Elisabeth & Paetz, Alexandra-Gwyn, 2013. "Dynamic electricity pricing—Which programs do consumers prefer?," Energy Policy, Elsevier, vol. 59(C), pages 226-234.
    12. Parrish, Bryony & Heptonstall, Phil & Gross, Rob & Sovacool, Benjamin K., 2020. "A systematic review of motivations, enablers and barriers for consumer engagement with residential demand response," Energy Policy, Elsevier, vol. 138(C).
    13. Sylvain Weber & Paul Burger & Mehdi Farsi & Adan L. Martinez-Cruz & Michael Puntiroli & Iljana Schubert & Benjamin Volland, 2017. "Swiss Household Energy Demand Survey (SHEDS): Objectives, design, and implementation," IRENE Working Papers 17-14, IRENE Institute of Economic Research.
    14. Nicolson, Moira L. & Fell, Michael J. & Huebner, Gesche M., 2018. "Consumer demand for time of use electricity tariffs: A systematized review of the empirical evidence," Renewable and Sustainable Energy Reviews, Elsevier, vol. 97(C), pages 276-289.
    15. Yilmaz, Selin & Xu, Xiaojing & Cabrera, Daniel & Chanez, Cédric & Cuony, Peter & Patel, Martin K., 2020. "Analysis of demand-side response preferences regarding electricity tariffs and direct load control: Key findings from a Swiss survey," Energy, Elsevier, vol. 212(C).
    16. Morrissey, Karyn & Plater, Andrew & Dean, Mary, 2018. "The cost of electric power outages in the residential sector: A willingness to pay approach," Applied Energy, Elsevier, vol. 212(C), pages 141-150.
    17. Kris Kessels & Carolien Kraan & Ludwig Karg & Simone Maggiore & Pieter Valkering & Erik Laes, 2016. "Fostering Residential Demand Response through Dynamic Pricing Schemes: A Behavioural Review of Smart Grid Pilots in Europe," Sustainability, MDPI, vol. 8(9), pages 1-21, September.
    18. Eid, Cherrelle & Koliou, Elta & Valles, Mercedes & Reneses, Javier & Hakvoort, Rudi, 2016. "Time-based pricing and electricity demand response: Existing barriers and next steps," Utilities Policy, Elsevier, vol. 40(C), pages 15-25.
    19. Goutam Dutta & Krishnendranath Mitra, 2017. "A literature review on dynamic pricing of electricity," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 68(10), pages 1131-1145, October.
    20. Ahmad Faruqui & Sanem Sergici, 2010. "Household response to dynamic pricing of electricity: a survey of 15 experiments," Journal of Regulatory Economics, Springer, vol. 38(2), pages 193-225, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Curtis, John & Brazil, William & Harold, Jason, 2019. "Understanding preference heterogeneity in electricity services: the case of domestic appliance curtailment contracts," Papers WP638, Economic and Social Research Institute (ESRI).
    2. Swantje Sundt & Katrin Rehdanz & Jürgen Meyerhoff, 2020. "Consumers’ Willingness to Accept Time-of-Use Tariffs for Shifting Electricity Demand," Energies, MDPI, vol. 13(8), pages 1-17, April.
    3. Lim, Keumju & Lee, Jongsu & Lee, Hyunjoo, 2021. "Implementing automated residential demand response in South Korea: Consumer preferences and market potential," Utilities Policy, Elsevier, vol. 70(C).
    4. Ruokamo, Enni & Kopsakangas-Savolainen, Maria & Meriläinen, Teemu & Svento, Rauli, 2019. "Towards flexible energy demand – Preferences for dynamic contracts, services and emissions reductions," Energy Economics, Elsevier, vol. 84(C).
    5. Sridhar, Araavind & Honkapuro, Samuli & Ruiz, Fredy & Stoklasa, Jan & Annala, Salla & Wolff, Annika & Rautiainen, Antti, 2023. "Residential consumer preferences to demand response: Analysis of different motivators to enroll in direct load control demand response," Energy Policy, Elsevier, vol. 173(C).
    6. Lehmann, Nico & Sloot, Daniel & Ardone, Armin & Fichtner, Wolf, 2022. "Consumer preferences for the design of a demand response quota scheme – Results of a choice experiment in Germany," Energy Policy, Elsevier, vol. 167(C).
    7. Clastres, Cédric & Khalfallah, Haikel, 2021. "Dynamic pricing efficiency with strategic retailers and consumers: An analytical analysis of short-term market interactions," Energy Economics, Elsevier, vol. 98(C).
    8. Nikolas Schöne & Kathrin Greilmeier & Boris Heinz, 2022. "Survey-Based Assessment of the Preferences in Residential Demand Response on the Island of Mayotte," Energies, MDPI, vol. 15(4), pages 1-30, February.
    9. Cédric Clastres & Haikel Khalfallah, 2021. "Dynamic pricing efficiency with strategic retailers and consumers: An analytical analysis of short-term market interactions," Post-Print hal-03193212, HAL.
    10. Bertsch, Valentin & Harold, Jason & Fell, Harrison, 2019. "Consumer preferences for end-use specific curtailable electricity contracts on household appliances during peak load hours," Papers WP632, Economic and Social Research Institute (ESRI).
    11. Sridhar, Araavind & Honkapuro, Samuli & Ruiz, Fredy & Stoklasa, Jan & Annala, Salla & Wolff, Annika & Rautiainen, Antti, 2023. "Toward residential flexibility—Consumer willingness to enroll household loads in demand response," Applied Energy, Elsevier, vol. 342(C).
    12. Cédric Clastres & Haikel Khalfallah, 2020. "Retailers' strategies facing demand response and markets interactions," Working Papers hal-03167543, HAL.
    13. Ajayi, V. & Reiner, D., 2020. "Consumer Willingness to Pay for Reducing the Environmental Footprint of Green Plastics," Cambridge Working Papers in Economics 20110, Faculty of Economics, University of Cambridge.
    14. Harold, Jason & Bertsch, Valentin & Fell, Harrison, 2021. "Preferences for curtailable electricity contracts: Can curtailment benefit consumers and the electricity system?," Energy Economics, Elsevier, vol. 102(C).
    15. Gołębiowska, Bernadeta & Bartczak, Anna & Budziński, Wiktor, 2021. "Impact of social comparison on preferences for Demand Side Management in Poland," Energy Policy, Elsevier, vol. 149(C).
    16. Daniel, Aemiro Melkamu, 2020. "Towards Sustainable Energy Consumption Electricity Demand Flexibility and Household Fuel Choice," Umeå Economic Studies 971, Umeå University, Department of Economics.
    17. Dong, Jun & Jiang, Yuzheng & Liu, Dongran & Dou, Xihao & Liu, Yao & Peng, Shicheng, 2022. "Promoting dynamic pricing implementation considering policy incentives and electricity retailers’ behaviors: An evolutionary game model based on prospect theory," Energy Policy, Elsevier, vol. 167(C).
    18. Bernadeta Gołębiowska, 2020. "Preferences for demand side management—a review of choice experiment studies," Working Papers 2020-05, Faculty of Economic Sciences, University of Warsaw.
    19. Bernadeta Gołębiowska & Anna Bartczak & Mikołaj Czajkowski, 2020. "Energy Demand Management and Social Norms," Energies, MDPI, vol. 13(15), pages 1-20, July.
    20. Broberg, Thomas & Daniel, Aemiro Melkamu & Persson, Lars, 2021. "Household preferences for load restrictions: Is there an effect of pro-environmental framing?," Energy Economics, Elsevier, vol. 97(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jeners:v:15:y:2022:i:17:p:6354-:d:902885. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.