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How Ethical Behavior Is Considered in Different Contexts: A Bibliometric Analysis of Global Research Trends

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  • Le Vu Lan Oanh

    (School of International Business and Marketing, University of Economics of Ho Chi Minh City, Ho Chi Minh City 70000, Vietnam
    Marketing Department, Faculty of Commerce, Van Lang University, Ho Chi Minh City 70000, Vietnam)

  • Patrizia Tettamanzi

    (School of Economics and Management, LIUC–Cattaneo University, 21053 Varese, Italy)

  • Dinh Tien Minh

    (School of International Business and Marketing, University of Economics of Ho Chi Minh City, Ho Chi Minh City 70000, Vietnam)

  • Maurizio Comoli

    (Department of Economic and Business Studies, University of Eastern Piedmont “Amedeo Avogadro”, 28100 Novara, Italy)

  • Kamel Mouloudj

    (Department of Commercial Sciences, University Yahia Fares of Medea, Medea 26000, Algeria)

  • Michael Murgolo

    (School of Economics and Management, LIUC–Cattaneo University, 21053 Varese, Italy)

  • Mai Dang Thu Hien

    (School of International Business and Marketing, University of Economics of Ho Chi Minh City, Ho Chi Minh City 70000, Vietnam)

Abstract

In the past, sustainable development was considered a guideline for all human activities, but the world has gradually changed. The criteria for action today must not only ensure sustainability but also meet appropriate ethical standards in diverse contexts. As a result, the topic of ethical behavior has been studied more extensively in recent studies. Accordingly, through bibliometric approaches, this study seeks to generalize the issues of ethical behavior explored in a variety of contexts from 1991 to 2022. A total of 1409 articles were found and extracted from the Web of Science using the keywords “ethical behavior” and “context”; they were then decoded using VOSviewer software (version 1.6). Three techniques, including bibliographic coupling, co-citation, and co-occurrence were conducted to identify the six most influential contexts in ethical behavior. The results demonstrate that the six most influential contexts in ethical behavior are consumption, leadership, business, organization, medical, and education. The results further revealed that leading countries such as the USA and UK have a larger number of studies on ethical behavior in many different contexts, such as organization, business, education, health, consumption, and politics. The Journal of Business Ethics leads the way in research into ethical behavior, followed by the Journal of Applied Psychology.

Suggested Citation

  • Le Vu Lan Oanh & Patrizia Tettamanzi & Dinh Tien Minh & Maurizio Comoli & Kamel Mouloudj & Michael Murgolo & Mai Dang Thu Hien, 2024. "How Ethical Behavior Is Considered in Different Contexts: A Bibliometric Analysis of Global Research Trends," Administrative Sciences, MDPI, vol. 14(9), pages 1-38, August.
    • Handle: RePEc:gam:jadmsc:v:14:y:2024:i:9:p:200-:d:1468726
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    References listed on IDEAS

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    1. Scott J. Vitell & Robert Allen King & Katharine Howie & Jean-François Toti & Lumina Albert & Encarnación Ramos Hidalgo & Omneya Yacout, 2016. "Spirituality, Moral Identity, and Consumer Ethics: A Multi-cultural Study," Journal of Business Ethics, Springer, vol. 139(1), pages 147-160, November.
    2. Mohammad Daradkeh, 2023. "Navigating the Complexity of Entrepreneurial Ethics: A Systematic Review and Future Research Agenda," Sustainability, MDPI, vol. 15(14), pages 1-30, July.
    3. Archie B. Carroll, 2016. "Carroll’s pyramid of CSR: taking another look," International Journal of Corporate Social Responsibility, Springer, vol. 1(1), pages 1-8, December.
    4. Louise M. Hassan & Edward Shiu & Deirdre Shaw, 2016. "Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption," Journal of Business Ethics, Springer, vol. 136(2), pages 219-236, June.
    5. GholamReza Zandi & Imran Shahzad & Muhammad Farrukh & Sebastian Kot, 2020. "Supporting Role of Society and Firms to COVID-19 Management among Medical Practitioners," IJERPH, MDPI, vol. 17(21), pages 1-16, October.
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