IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v14y2024i4p77-d1378944.html
   My bibliography  Save this article

A Strategic Roadmap for the Wine Sector in the Setúbal Peninsula

Author

Listed:
  • Teresa Costa

    (Instituto Politécnico de Setúbal, School of Business and Administration, IPS Campus, Estefanilha, 2910-761 Setúbal, Portugal)

  • Nuno Teixeira

    (Instituto Politécnico de Setúbal, School of Business and Administration, IPS Campus, Estefanilha, 2910-761 Setúbal, Portugal)

  • Mário Cravidão

    (Instituto Politécnico de Setúbal, School of Business and Administration, IPS Campus, Estefanilha, 2910-761 Setúbal, Portugal)

  • Rosa Galvão

    (Instituto Politécnico de Setúbal, School of Business and Administration, IPS Campus, Estefanilha, 2910-761 Setúbal, Portugal)

  • Sandra Nunes

    (Instituto Politécnico de Setúbal, School of Business and Administration, IPS Campus, Estefanilha, 2910-761 Setúbal, Portugal)

  • Pedro Mares

    (Instituto Politécnico de Setúbal, School of Business and Administration, IPS Campus, Estefanilha, 2910-761 Setúbal, Portugal)

Abstract

The wine sector contributes significantly to economic, environmental and social development. In Portugal, the Setúbal Peninsula is one of the fourteen wine regions. Operated by numerous local businesses in a rural area, the wine industry generates enhanced value and provides jobs in the region. The main purpose of this research is to study the wine sector in the Setúbal Peninsula, Portugal, in the context of the COVID-19 pandemic and propose a roadmap, which includes strategic mitigation options regarding the impacts of the crisis. This study is based on qualitative data collected through in-depth interviews and focus group interviews. The results show that the wine sector presents a tendency toward concentration with the emergence of producers with scale and notoriety at a national level who, due to the greater dynamism of their activity, have sought international markets of great dimension and with a purchasing power, which values quality products. Finally, a business model is proposed, where companies are advised to offer competitive value propositions, which capitalize on the uniqueness of national grape varieties and traditional production processes in order to offer high-quality products at competitive prices on the global market.

Suggested Citation

  • Teresa Costa & Nuno Teixeira & Mário Cravidão & Rosa Galvão & Sandra Nunes & Pedro Mares, 2024. "A Strategic Roadmap for the Wine Sector in the Setúbal Peninsula," Administrative Sciences, MDPI, vol. 14(4), pages 1-21, April.
    • Handle: RePEc:gam:jadmsc:v:14:y:2024:i:4:p:77-:d:1378944
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/14/4/77/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/14/4/77/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rosana Fuentes-Fernández & Javier Martínez-Falcó & Eduardo Sánchez-García & Bartolomé Marco-Lajara, 2022. "Does Ecological Agriculture Moderate the Relationship between Wine Tourism and Economic Performance? A Structural Equation Analysis Applied to the Ribera del Duero Wine Context," Agriculture, MDPI, vol. 12(12), pages 1-17, December.
    2. Chiara Aleffi & Sabrina Tomasi & Concetta Ferrara & Cristina Santini & Gigliola Paviotti & Federica Baldoni & Alessio Cavicchi, 2020. "Universities and Wineries: Supporting Sustainable Development in Disadvantaged Rural Areas," Agriculture, MDPI, vol. 10(9), pages 1-14, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. František Synák, 2023. "Problems and Opportunities within the Wine Industry in Terms of the COVID-19 Pandemic," Agriculture, MDPI, vol. 13(3), pages 1-20, March.
    2. Javier Martínez-Falcó & Bartolomé Marco-Lajara & Eduardo Sánchez-García & Luis A. Millan-Tudela, 2023. "Sustainable Development Goals in the Business Sphere: A Bibliometric Review," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    3. Bartolomé Marco-Lajara & Javier Martínez-Falcó & Eduardo Sánchez-García & Luis A. Millan-Tudela, 2023. "Analyzing the Role of Renewable Energy in Meeting the Sustainable Development Goals: A Bibliometric Analysis," Energies, MDPI, vol. 16(7), pages 1-22, March.
    4. Bartolomé Marco-Lajara & Javier Martínez-Falcó & Eduardo Sánchez-García & Luis A. Millan-Tudela, 2023. "Wine Tourism, Designations of Origin and Business Performance: An Analysis Applied to the Valencian Community Wine Industry," Businesses, MDPI, vol. 3(1), pages 1-13, January.
    5. Joaquín Martínez-Falcó & Javier Martínez-Falcó & Bartolomé Marco-Lajara & Eduardo Sánchez-García & Gustav Visser, 2023. "Aligning the Sustainable Development Goals in the Wine Industry: A Bibliometric Analysis," Sustainability, MDPI, vol. 15(10), pages 1-15, May.
    6. Martin Caraher & Cristina Santini & Alessio Cavicchi, 2023. "‘Growing’ Insecurity in Agricultural Food Chains: An Editorial Commentary," Agriculture, MDPI, vol. 13(2), pages 1-5, February.
    7. Javier Martínez-Falcó & Eduardo Sánchez-García & Luis A. Millan-Tudela & Bartolomé Marco-Lajara, 2023. "The Role of Green Agriculture and Green Supply Chain Management in the Green Intellectual Capital–Sustainable Performance Relationship: A Structural Equation Modeling Analysis Applied to the Spanish W," Agriculture, MDPI, vol. 13(2), pages 1-17, February.
    8. Inoue Takako, 2023. "Œnotourisme in Switzerland-Producer initiatives and policies," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 15(3), pages 291-320, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:14:y:2024:i:4:p:77-:d:1378944. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.