IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v14y2024i3p49-d1351650.html
   My bibliography  Save this article

Talent Management and Generation Z: A Systematic Literature Review through the Lens of Employer Branding

Author

Listed:
  • Jorge Vieira

    (Management Department, Instituto Superior de Gestão e Administração (ISLA), 2000-029 Santarém, Portugal)

  • Carla Gomes da Costa

    (CETRAD, Faculty of Social Sciences and Technology, Universidade Europeia, 1500-210 Lisboa, Portugal)

  • Vasco Santos

    (Management Department, Instituto Superior de Gestão e Administração (ISLA), 2000-029 Santarém, Portugal)

Abstract

Generation Z is arriving on the labour scene. In the near future, this generation will dominate organisations’ recruitment and selection processes. Theories regarding the attraction and retention of talent were initially developed based on the characteristics of previous generations in the late 20th century. This study aimed to conduct the first comprehensive literature review focused on identifying the attributes of attracting and retaining Generation Z talent. The findings will allow for the identification of the most significant attributes within the examined context. However, certain gaps were uncovered, such as the limited availability of publications explaining the applicability of the conventional theory of attracting and retaining talent to Generation Z natives. Significant lines of research are also suggested for the future.

Suggested Citation

  • Jorge Vieira & Carla Gomes da Costa & Vasco Santos, 2024. "Talent Management and Generation Z: A Systematic Literature Review through the Lens of Employer Branding," Administrative Sciences, MDPI, vol. 14(3), pages 1-24, March.
    • Handle: RePEc:gam:jadmsc:v:14:y:2024:i:3:p:49-:d:1351650
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/14/3/49/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/14/3/49/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Santiago Joanna Krywalski, 2023. "The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review," Journal of Economics and Management, Sciendo, vol. 45(1), pages 237-289, January.
    2. Kineta H Hung & Flora Fang Gu & Chi Kin (Bennett) Yim, 2007. "A social institutional approach to identifying generation cohorts in China with a comparison with American consumers," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(5), pages 836-853, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Michaela Heřmanová & Kateřina Kuralová & Michal Prokop & Ladislav Pilař, 2024. "The Attractiveness of Employee Benefits in Agriculture from the Perspective of Generation Z," Agriculture, MDPI, vol. 14(7), pages 1-29, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kotler, Philip & Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 2019. "Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions," International Business Review, Elsevier, vol. 28(3), pages 482-498.
    2. Oksana S. Karashchuk & Elena A. Mayorova & Alexander F. Nikishin & Olena V. Kornilova, 2020. "The Method for Determining Time-Generation Range," SAGE Open, , vol. 10(4), pages 21582440209, October.
    3. Rašković, Matevž & Ding, Zhonghui & Hirose, Morikazu & Žabkar, Vesna & Fam, Kim-Shyan, 2020. "Segmenting young-adult consumers in East Asia and Central and Eastern Europe – The role of consumer ethnocentrism and decision-making styles," Journal of Business Research, Elsevier, vol. 108(C), pages 496-507.
    4. Jackson, Vanessa & Stoel, Leslie & Brantley, Aquia, 2011. "Mall attributes and shopping value: Differences by gender and generational cohort," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 1-9.
    5. Sabina Lissitsa & Ofrit Kol, 2021. "Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention," Electronic Commerce Research, Springer, vol. 21(2), pages 545-570, June.
    6. Magdalena Grebosz-Krawczyk, 2020. "How Nostalgia Affects Brand Equity? Consumers’ Attitudes Towards Nostalgic Generational and Transgenerational Brands," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1019-1034.
    7. Strizhakova, Yuliya & Coulter, Robin A., 2013. "The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 69-82.
    8. Fazli-Salehi, Reza & Torres, Ivonne M. & Madadi, Rozbeh & Zúñiga, Miguel Ángel, 2021. "Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection," Journal of Business Research, Elsevier, vol. 137(C), pages 46-57.
    9. Si-ming Li & Sanqin Mao, 2017. "Exploring residential mobility in Chinese cities: An empirical analysis of Guangzhou," Urban Studies, Urban Studies Journal Limited, vol. 54(16), pages 3718-3737, December.
    10. Yang, Song & Ding, Shiqing & D’Alessandro, Steven, 2018. "Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 24-34.
    11. Jing Yang & Frank Tipton & Jiatao Li, 2011. "A review of foreign business management in China," Asia Pacific Journal of Management, Springer, vol. 28(3), pages 627-659, September.
    12. Lissitsa, Sabina & Kol, Ofrit, 2016. "Generation X vs. Generation Y – A decade of online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 304-312.
    13. Robert Harmel & Yao-Yuan Yeh, 2015. "China's Age Cohorts: Differences in Political Attitudes and Behavior," Social Science Quarterly, Southwestern Social Science Association, vol. 96(1), pages 214-234, March.
    14. Arslan Rafi & Sharjeel Saqib & Ali Iftikhar Choudhary & Syed Azeem Akhtar, 2012. "Exploring the Purchasing Motives of Young Pakistani Consumers for Foreign Brands," Information Management and Business Review, AMH International, vol. 4(3), pages 136-144.
    15. Ghazal Shams & Mohsin Abdur Rehman & Sarminah Samad & Eeva-Liisa Oikarinen, 2020. "Exploring customer’s mobile banking experiences and expectations among generations X, Y and Z," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 25(1), pages 1-13, June.
    16. Parment, Anders, 2013. "Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 189-199.
    17. Martin Heinberg & Constantine S. Katsikeas & H. Erkan Ozkaya & Markus Taube, 2020. "How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 869-890, September.
    18. David A. Ralston & Carolyn P. Egri & Charlotte M. Karam & Yongjuan Li & Ping Ping Fu, 2018. "Changes in work values across the regions of China," Asia Pacific Journal of Management, Springer, vol. 35(1), pages 145-179, March.
    19. Uncles, Mark D. & Kwok, Simon, 2013. "Designing research with in-built differentiated replication," Journal of Business Research, Elsevier, vol. 66(9), pages 1398-1405.
    20. Dian Wang & Bowen Zhang & Yingying Wu & Xinwen Zhang, 2023. "Generational homogeneity and heterogeneity in city image perception: an explorative study of Guangzhou," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 128-142, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:14:y:2024:i:3:p:49-:d:1351650. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.