The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context
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- Süleyman Çelik & Yusuf Volkan Topuz, 2021. "The effect of brand love on the electronic word-of-mouth and repurchase intention," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 12(4), pages 357-372.
- Xinyue Wang & Nor Asiah Binti Omar, 2023. "Nexus between Brand Love, Loyalty, Affective Commitment and Positive Word of Mouth: In the Context of Social Identity Theory," Sustainability, MDPI, vol. 15(4), pages 1-12, February.
- Stokburger-Sauer, Nicola & Ratneshwar, S. & Sen, Sankar, 2012. "Drivers of consumer–brand identification," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 406-418.
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Keywords
relationship marketing; brand love; developing markets; trust; commitment; communication; conflict handling; PLS-SEM;All these keywords.
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