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Unraveling Successful Company Organizations: A Research Design to Explore Strategies for Thriving Amid Market Turbulence

Author

Listed:
  • Markus Niehaus

    (Business Studies, Westphalian University of Applied Sciences, 45897 Gelsenkirchen, Germany
    Management in Production and Transportation, Universitatea Politehnica Timisoara, 300006 Timisoara, Romania)

  • Katrin Hansen

    (Business Studies, Westphalian University of Applied Sciences, 45897 Gelsenkirchen, Germany)

  • Marian Mocan

    (Management in Production and Transportation, Universitatea Politehnica Timisoara, 300006 Timisoara, Romania)

  • Darius Barmayoun

    (Management in Production and Transportation, Universitatea Politehnica Timisoara, 300006 Timisoara, Romania)

Abstract

Companies operate in ever faster and more abruptly changing environments. Due to the global interconnectedness of markets and actors, changes in framework conditions often have impacts across industries and geographical borders and constantly present companies worldwide with new challenges; however, they also offer opportunities. Adaptability to abruptly changing conditions and the ability to shape market environments have gained enormous importance as strategic factors for company organizations. How exactly can adaptability be shaped? This paper assumes that today’s companies need concepts that help them to successfully adapt to these turbulent business environments and ideally to shape the changes to their own advantage. In addition, this work assumes that companies rely on already established models from science and business, but also (especially currently) develop new ideas themselves to adapt even faster and more effectively to changing conditions. To explore these phenomena, this paper develops a research funnel that can be used to identify companies that are most likely to provide answers to this question. In addition, this paper presents a research design with which the secrets of the adaptability of these companies can be explored in the field.

Suggested Citation

  • Markus Niehaus & Katrin Hansen & Marian Mocan & Darius Barmayoun, 2023. "Unraveling Successful Company Organizations: A Research Design to Explore Strategies for Thriving Amid Market Turbulence," Administrative Sciences, MDPI, vol. 13(9), pages 1-12, September.
    • Handle: RePEc:gam:jadmsc:v:13:y:2023:i:9:p:204-:d:1239917
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    References listed on IDEAS

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    1. Stefan Hunziker & Michael Blankenagel, 2021. "Research Design in Business and Management," Springer Books, Springer, edition 1, number 978-3-658-34357-6, October.
    2. Elisabeth Supriharyanti & Badri Munir Sukoco, 2022. "Organizational change capability: a systematic review and future research directions," Management Research Review, Emerald Group Publishing Limited, vol. 46(1), pages 46-81, March.
    3. Henk W. Volberda, 1996. "Toward the Flexible Form: How to Remain Vital in Hypercompetitive Environments," Organization Science, INFORMS, vol. 7(4), pages 359-374, August.
    4. David J. Teece, 2012. "Dynamic Capabilities: Routines versus Entrepreneurial Action," Journal of Management Studies, Wiley Blackwell, vol. 49(8), pages 1395-1401, December.
    5. Elisabeth Supriharyanti & Badri Munir Sukoco, 2022. "Organizational change capability: a systematic review and future research directions," Management Research Review, Emerald Group Publishing Limited, vol. 46(1), pages 46-81, March.
    6. Timo Santalainen, 2019. "Sustainable Strategizing: Extending Competitive Advantages to Viability Advantage," CSR, Sustainability, Ethics & Governance, in: Thomas Wunder (ed.), Rethinking Strategic Management, chapter 0, pages 87-104, Springer.
    7. Ana Carvalho, 2023. "A Duality Model of Dynamic Capabilities: Combining Routines and Improvisation," Administrative Sciences, MDPI, vol. 13(3), pages 1-18, March.
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    Cited by:

    1. Markus Niehaus & Marian Mocan, 2024. "Cultivating Design Thinking for Sustainable Business Transformation in a VUCA World: Insights from a German Case Study," Sustainability, MDPI, vol. 16(6), pages 1-21, March.

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