IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v13y2023i5p122-d1138826.html
   My bibliography  Save this article

Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services

Author

Listed:
  • Ignacio Redondo

    (Departamento de Financiación e Investigación Comercial, Universidad Autónoma de Madrid, 28049 Madrid, Spain)

  • Diana Serrano

    (Departamento de Financiación e Investigación Comercial, Universidad Autónoma de Madrid, 28049 Madrid, Spain)

Abstract

Subscription video-on-demand platforms such as Netflix and HBO Max are being increasingly challenged by the widespread practice of sharing accounts with individuals outside the household. Platforms face a massive loss of revenue due to the opportunistic behavior of many users who enjoy content without paying anything or paying only a part of the required subscription fees. This study explores which factors influence platform users to pay all, part, or none of the subscription fees. Using a cross-sectional survey from Spain, various demographic, attitudinal, and behavioral factors were identified as predictors of the patterns of full, partial, and non-payment. The findings may help platform managers tailor some interventions to monetize a larger number of actual users by deterring the opportunistic payment patterns without discouraging the full payment pattern.

Suggested Citation

  • Ignacio Redondo & Diana Serrano, 2023. "Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services," Administrative Sciences, MDPI, vol. 13(5), pages 1-16, May.
    • Handle: RePEc:gam:jadmsc:v:13:y:2023:i:5:p:122-:d:1138826
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/13/5/122/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/13/5/122/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Harvey James, 2015. "From the editor," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(1), pages 1-1, March.
    2. Jane Hsu & Charlene Shiue, 2008. "Consumers’ Willingness to Pay for Non-pirated Software," Journal of Business Ethics, Springer, vol. 81(4), pages 715-732, September.
    3. Harvey James, 2015. "From the editor," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(4), pages 577-578, December.
    4. Harvey James, 2015. "From the editor," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(2), pages 167-168, June.
    5. Coyle, James R. & Gould, Stephen J. & Gupta, Pola & Gupta, Reetika, 2009. ""To buy or to pirate": The matrix of music consumers' acquisition-mode decision-making," Journal of Business Research, Elsevier, vol. 62(10), pages 1031-1037, October.
    6. Harvey James, 2015. "From the editor," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(3), pages 371-371, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. John A. Gallo & Amanda T. Lombard & Richard M. Cowling, 2022. "Conservation Planning for Action: End-User Engagement in the Development and Dual-Centric Weighting of a Spatial Decision Support System," Land, MDPI, vol. 12(1), pages 1-14, December.
    2. Jorge Luis Tonetto & Adelar Fochezatto & Giovanni Padilha da Silva, 2023. "Refund of Consumption Tax to Low-Income People: Impact Assessment Using Difference-in-Differences," Economies, MDPI, vol. 11(6), pages 1-13, May.
    3. Oylum Korkut Altuna & F. Müge Arslan & A. Ercan Gegez & Özge Sýðýrcý, 2016. "Development of a Scale on e-Consumers’ Attitudes towards Ethically Questionable Online Behaviors," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 30(1), pages 99-134.
    4. Cockrill, Antje & Liu, Yang, 2013. "Western popular music consumption by highly involved Chinese music fans," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 263-271.
    5. Parry, Glenn & Bustinza, Oscar F. & Vendrell-Herrero, Ferran, 2012. "Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes," International Journal of Production Economics, Elsevier, vol. 135(1), pages 320-332.
    6. Ligita Gasparėnienė & Rita Remeikienė & Colin C. Williams, 2022. "Unemployment and the Informal Economy," SpringerBriefs in Economics, Springer, number 978-3-030-96687-4, June.
    7. Daunt, Kate L. & Harris, Lloyd C., 2011. "Customers acting badly: Evidence from the hospitality industry," Journal of Business Research, Elsevier, vol. 64(10), pages 1034-1042, October.
    8. Hartl, Barbara & Hofmann, Eva & Kirchler, Erich, 2016. "Do we need rules for “what's mine is yours”? Governance in collaborative consumption communities," Journal of Business Research, Elsevier, vol. 69(8), pages 2756-2763.
    9. Steven James Watson & Daniel John Zizzo & Piers Fleming, 2015. "Determinants of Unlawful File Sharing: A Scoping Review," PLOS ONE, Public Library of Science, vol. 10(6), pages 1-23, June.
    10. Huang, Yeu-Shiang & Huang, Wei-Jeh & Fang, Chih-Chiang, 2018. "Coordination for distribution of motion pictures in the context of piracy," Journal of Business Research, Elsevier, vol. 85(C), pages 209-225.
    11. Dilmperi, Athina & King, Tamira & Dennis, Charles, 2011. "Pirates of the web: The curse of illegal downloading," Journal of Retailing and Consumer Services, Elsevier, vol. 18(2), pages 132-140.
    12. Jasmin Ebert & Peter Winzer, 2024. "Demand for 5G from residential customers in Germany: a quantitative online survey using the Van Westendorp method," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(5), pages 489-495, October.
    13. Akram, Umair & Junaid, Muhammad & Zafar, Abaid Ullah & Li, Zhiwen & Fan, Mingyue, 2021. "Online purchase intention in Chinese social commerce platforms: Being emotional or rational?," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    14. Shanahan, Kevin J. & Hyman, Michael R., 2010. "Motivators and enablers of SCOURing: A study of online piracy in the US and UK," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1095-1102, September.
    15. Wang, Yi-Shun & Yeh, Ching-Hsuan & Liao, Yi-Wen, 2013. "What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy," International Journal of Information Management, Elsevier, vol. 33(1), pages 199-208.
    16. Ligita Gasparėnienė & Rita Remeikienė & Colin C. Williams, 2022. "Theorizing the Informal Economy," SpringerBriefs in Economics, in: Unemployment and the Informal Economy, chapter 0, pages 7-60, Springer.
    17. Jonathan Dörr & Thomas Wagner & Alexander Benlian & Thomas Hess, 2013. "Music as a Service as an Alternative to Music Piracy?," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(6), pages 383-396, December.
    18. Clayton Davies & Glenn Parry & Janet Carruthers & Marcus Kepple-Palmer, 2015. "The Epistemological Foundations of Music Piracy in the Digital Marketplace," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 9(4), pages 42-53.
    19. Mahmut Sonmez & Deli Yang & Gerald Fryxell, 2013. "Interactive Role of Consumer Discrimination and Branding against Counterfeiting: A Study of Multinational Managers’ Perception of Global Brands in China," Journal of Business Ethics, Springer, vol. 115(1), pages 195-211, June.
    20. Sinclair, Gary & Tinson, Julie, 2017. "Psychological ownership and music streaming consumption," Journal of Business Research, Elsevier, vol. 71(C), pages 1-9.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:13:y:2023:i:5:p:122-:d:1138826. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.