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Green Human Resource Management and Brand Citizenship Behavior in the Hotel Industry: Mediation of Organizational Pride and Individual Green Values as a Moderator

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  • Ibrahim A. Elshaer

    (Department of Management, College of Business Administration, King Faisal University, Al-Ahsaa 380, Saudi Arabia
    Hotel Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt)

  • Alaa M. S. Azazz

    (Department of Tourism and Hospitality, Arts College, King Faisal University, Al-Ahsaa 380, Saudi Arabia
    Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt)

  • Chokri Kooli

    (The Telfer School of Management, The University of Ottawa, 75 Laurier Avenue East, Ottawa, ON K1N 6N5, Canada)

  • Sameh Fayyad

    (Hotel Studies Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt)

Abstract

In recent years, there has been growing awareness of the need for sustainability in the hospitality industry. The hotel industry, in particular, has been identified as a significant contributor to environmental degradation. To address this issue, hotel managers have begun to adopt green human resource management (GHRM) practices to promote sustainable behavior among employees. This research paper explores the relationship between GHRM practices, brand citizenship behavior (BCBs), organizational pride, and individual green values in the hotel industry. The study examines how GHRM practices influence BCB through the mediation of organizational pride and the moderation of individual green values. A survey was conducted with 328 employees from five-star hotels and the obtained data were analyzed using PLS-SEM. The results indicate that GHRM practices positively affect BCB and that this relationship is partially mediated by organizational pride. Furthermore, individual green values were found to moderate the relationship between GHRM practices and BCB, indicating that employees with stronger green values are more likely to exhibit BCB. These findings contribute to the literature on GHRM and BCB and offer insights for hotel managers on how to enhance their sustainability efforts through effective GHRM practices.

Suggested Citation

  • Ibrahim A. Elshaer & Alaa M. S. Azazz & Chokri Kooli & Sameh Fayyad, 2023. "Green Human Resource Management and Brand Citizenship Behavior in the Hotel Industry: Mediation of Organizational Pride and Individual Green Values as a Moderator," Administrative Sciences, MDPI, vol. 13(4), pages 1-16, April.
    • Handle: RePEc:gam:jadmsc:v:13:y:2023:i:4:p:109-:d:1119032
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    References listed on IDEAS

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    1. Chou, Chia-Jung, 2014. "Hotels' environmental policies and employee personal environmental beliefs: Interactions and outcomes," Tourism Management, Elsevier, vol. 40(C), pages 436-446.
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    Cited by:

    1. Serap Kalfaoğlu, 2023. "Social Sustainability Indicators from Employees’ Perspective: A Qualitative Study on Whether Social Sustainability in Businesses Is Perceived as a Necessity, Preference, or Dream," Sustainability, MDPI, vol. 15(10), pages 1-15, May.
    2. Daniel I. Chiciudean & Vanessa P. Shonkwiler & Iulia C. Mureșan & Alina Zaharia & Gabriela O. Chiciudean, 2024. "Exploratory Study of Romanian Generation Z Perceptions of Green Restaurants," Administrative Sciences, MDPI, vol. 14(1), pages 1-19, January.
    3. Safaa Hajj Hussein & Najib Bou Zakhem, 2024. "The Impact of Green Human Resource Management Practices on Brand Citizenship Behavior and Employee Turnover Intention: A Mixed Methods Approach," Sustainability, MDPI, vol. 16(15), pages 1-20, July.
    4. Iqbal, Qaisar & Piwowar-Sulej, Katarzyna, 2024. "Technological social responsibility: A stakeholder theory-based measurement scale," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    5. Ibrahim A. Elshaer & Alaa M. S. Azazz & Salah S. Hassan & Sameh Fayyad, 2023. "Farm-to-Fork and Sustainable Agriculture Practices: Perceived Economic Benefit as a Moderator and Environmental Sustainability as a Mediator," Sustainability, MDPI, vol. 15(14), pages 1-16, July.

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