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Reputation of Public Organizations: What Dimensions Are Crucial?

Author

Listed:
  • Galvão Meirinhos

    (Department of Literacy, Arts and Communication, University of Trás-os-Montes and Alto Douro—UTAD, 5000-801 Vila Real, Portugal)

  • Maximino Bessa

    (Department of Engineering, University of Trás-os-Montes and Alto Douro—UTAD, 5001-801 Vila Real, Portugal)

  • Carmem Leal

    (CETRAD Research Center, University of Trás-os-Montes and Alto Douro—UTAD, 5001-801 Vila Real, Portugal)

  • Márcio Oliveira

    (NECE-Research Center in Business Sciences, University of Beira Interior, 6201-001 Covilha, Portugal
    School of Education and Social Sciences, Polytechnic of Leiria, 2411-901 Leiria, Portugal)

  • Amélia Carvalho

    (CIICESI, ESTG, Porto Polytechnic, 4200-465 Porto, Portugal)

  • Rui Silva

    (CETRAD Research Center, University of Trás-os-Montes and Alto Douro—UTAD, 5001-801 Vila Real, Portugal)

Abstract

This paper explores the relationships among variables and determines the influences of dimensions (i.e., municipal satisfaction, organizational performance, perceived quality, contestations and complaints of the municipal executive) on the notoriety, image, and reputation (NIR) of municipal executives. We attempted to understand if citizens’ opinions influenced the evaluations, recommendations, and contestations based on NIR. Parishes in the municipality of Valongo were selected and analysed, namely Alfena, Campo e Sobrado, Valongo, and Ermesinde; a total of 998 questionnaires were collected. It was concluded that all of the studied dimensions were statistically significant in the final structural estimated model. The structural results point to municipal satisfaction and contestations and complaints of municipal executives as having directly positive and statistically significant influences on NIR. Organizational performance and perceived quality have directly positive but not statistically significant influences on NIR. The results of this research suggest that obtaining the personal opinions of citizens (e.g., regarding the work performances of their mayors) allows citizens to feel heard and active in their municipalities. From the point of view of public executives, the results of this type of study could provide valid information that allows stakeholders to make political decisions that are appropriate for the interests of their communities (e.g., by listening to their citizens).

Suggested Citation

  • Galvão Meirinhos & Maximino Bessa & Carmem Leal & Márcio Oliveira & Amélia Carvalho & Rui Silva, 2022. "Reputation of Public Organizations: What Dimensions Are Crucial?," Administrative Sciences, MDPI, vol. 12(4), pages 1-19, September.
    • Handle: RePEc:gam:jadmsc:v:12:y:2022:i:4:p:126-:d:928045
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    References listed on IDEAS

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