How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application
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- João M. Lopes & José Oliveira, 2022. "The New Times of Social Media Marketing in the B2B Framework," Businesses, MDPI, vol. 2(2), pages 1-12, April.
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Keywords
gamification; engagement; companies; brand attitude; marketing; mobile apps; COVID-19;All these keywords.
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