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The Impact of Weather on Retail Sales

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Abstract

Variation in weather could cause greater disruptions to a range of economic outcomes as severe weather events become more frequent or more extreme. Analyzing daily sales at a national apparel and sporting goods brand’s stores reveals that weather effects on store sales are surprisingly persistent, even after accounting for shoppers simply changing when and where they make their purchases. Moreover, sales at stores that have more experience with adverse weather events have a lower response, suggesting that adaptation may reduce the negative impact of increasingly severe weather on sales.

Suggested Citation

  • Brigitte Roth Tran, 2022. "The Impact of Weather on Retail Sales," FRBSF Economic Letter, Federal Reserve Bank of San Francisco, vol. 2022(23), pages 1-5, August.
    • Handle: RePEc:fip:fedfel:94663
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    References listed on IDEAS

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    1. Joshua Graff Zivin & Matthew Neidell, 2014. "Temperature and the Allocation of Time: Implications for Climate Change," Journal of Labor Economics, University of Chicago Press, vol. 32(1), pages 1-26.
    2. Brigitte Roth Tran, 2023. "Sellin’ in the Rain: Weather, Climate, and Retail Sales," Management Science, INFORMS, vol. 69(12), pages 7423-7447, December.
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