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Ensino e pesquisa de marketing: A pílula vermelha como alternativa

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  • Casotti, Letícia Moreira

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  • Casotti, Letícia Moreira, 2019. "Ensino e pesquisa de marketing: A pílula vermelha como alternativa," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 59(5), October.
    • Handle: RePEc:fgv:eaerae:v:59:y:2019:i:5:a:80359
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    File URL: http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/80359
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    References listed on IDEAS

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    1. Mittelstaedt, John D. & Kilbourne, William E. & Shultz, Clifford J., 2015. "Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars," Journal of Business Research, Elsevier, vol. 68(12), pages 2513-2516.
    2. Gopaldas, Ahir, 2015. "Creating firm, customer, and societal value: Toward a theory of positive marketing," Journal of Business Research, Elsevier, vol. 68(12), pages 2446-2451.
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