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Why not exploit dual marketing?

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  • Quelch, John A.

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  • Quelch, John A., 1987. "Why not exploit dual marketing?," Business Horizons, Elsevier, vol. 30(1), pages 52-60.
    • Handle: RePEc:eee:bushor:v:30:y:1987:i:1:p:52-60
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    Cited by:

    1. Demetrios Vakratsas & Aneel Keswani & David Stolin, 2021. "Advertising persuasion in dual markets," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(1), pages 239-245, January.
    2. Biemans, Wim G., 1998. "Marketing in the twilight zone," Business Horizons, Elsevier, vol. 41(6), pages 69-76.
    3. Alfonso Siano & Chiara Luisa Cant?, 2018. "Re-discovering dual marketing: Internet?s contribution," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 13-19.
    4. Maria Antonella Ferri & Maria Palazzo, 2018. "Dual marketing communications: Enriching channel value network with a multi-channel strategic communication," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 69-83.
    5. Francesca Conte & Agostino Vollero, 2018. "CEOs of dual marketers organizations: Communication and reputation management issues," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 21-39.
    6. Maria Giovanna Confetto & Maddalena Della Volpe & Claudia Covucci, 2018. "Dual marketers and sustainability communication. Empirical evidence from corporate websites," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 41-68.

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