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La mobilit? sostenibile tra destination management e mobility management. Un?analisi esplorativa in alto adige

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  • Anna Scuttari
  • Lucia Maria Della
  • Umberto Martini

Abstract

La mobilit? turistica ? una componente strategica di una pianificazione turisticoterritoriale orientata alla sostenibilit?, ma la sua integrazione non ? scontata. Lo sviluppo e l?implementazione di politiche e azioni di mobilit? sostenibile concertate tra turismo e trasporti ? un problem solving complesso che richiede alle istituzioni turistiche di gestire componenti eterogenee a fronte di lacune sia teoriche che operative. Il paper propone una metodologia innovativa per stimare le componenti turistiche ed escursionistiche del traffico inbound e valutare il loro impatto ambientale. La metodologia ? implementata in Alto Adige, una destinazione all?avanguardia nel campo del Destination Management e della sostenibilit? e in cui sono state sperimentate iniziative pioneristiche di mobilit? sostenibile. Lo studio esplorativo della relazione tra misure di gestione del traffico e andamento turistico evidenzia che esse non riducono necessariamente i flussi turistici ma riducono l?impatto ambientale del traffico turistico, che ? significativo. Queste esperienze testimoniano l?esistenza e l?efficacia di buone pratiche che ad oggi non sono direttamente collegate a strumenti di analisi della mobilit?, ma potrebbero beneficiarne.

Suggested Citation

  • Anna Scuttari & Lucia Maria Della & Umberto Martini, 2014. "La mobilit? sostenibile tra destination management e mobility management. Un?analisi esplorativa in alto adige," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(1), pages 125-151.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2014-001007
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    References listed on IDEAS

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