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Internazionalizzazione, trasformazione delle core competence e post crisi economica: il caso della Bimal Srl

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Listed:
  • Ilaria Brocanello
  • Marina Gigliotti
  • Andrea Prencipe

Abstract

La crisi economica ha colpito le imprese in un momento di grande interdipendenza globale. Il presente contributo propone l?analisi dell?esperienza di una media impresa umbra ed ? rivolta a comprendere gli effetti della crisi economica sui cambiamenti nelle strategie competitive in un contesto globale post crisi. L?analisi si articola attraverso due chiavi di lettura: la prima storica avente ad oggetto l?analisi della nascita, del consolidamento e della trasformazione delle competenze interne dell?azienda; la seconda strategica, volta ad analizzare le strategie competitive pre crisi, l?ingresso e la reazione alla crisi nel biennio 2008-2009 e il cambiamento organizzativo post crisi individuando la traiettoria di sviluppo pianificata dall?azienda.

Suggested Citation

  • Ilaria Brocanello & Marina Gigliotti & Andrea Prencipe, 2013. "Internazionalizzazione, trasformazione delle core competence e post crisi economica: il caso della Bimal Srl," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(3), pages 83-105.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2013-003006
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    References listed on IDEAS

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