Online business social network e strumenti per la gestione delle relazioni di business nelle PMI
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- Barbara Del Bosco & Maria Cristina Morra & Valerio Veglio, 2017. "Social media and firm performance: The voice of managers in European contexts," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 53-75.
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Keywords
Social networks; social media strategy; web 2.0; reti d?imprese; capitale relazionale; sostegno pubblico all?innovazione; marketing.;All these keywords.
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