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Responsabilit? sociale e creazione di valore nell?impresa agroalimentare: nuove frontiere di ricerca

Author

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  • Giuseppe Marotta
  • Concetta Nazzaro

Abstract

Agri-food enterprises are rethinking their traditional economic, productive and organizational schemes based on the new sustainability models. In the light of the new value creation patterns these enterprises are also reshaping their relationships with the other agri-food stakeholders by adopting socially responsible behaviour. In this widely changed but still evolving context, agri-food enterprises have therefore been demonstrating socially responsible attitudes towards the common good and social welfare leading to a new business ethical dimension, known as social responsibility. A new vision of agri-food enterprises is therefore established. In fact, they are reconsidered as a set of tangible and intangible value chains and their related governance structures, the composition and extent there of being determined by specific groups of variables which create an "optimal value portfolio". In the light of this analytical perspectives, the aim of this paper is to contribute to the theoretical agricultural economic debate and analyse social responsibility as a sustainability strategy and value creation means for agri-food enterprises and as a competitive factor within developed economies. Hence the theoretical-methodological approach of this paper has defined new interpretation models of sustainable agri-food enterprises and their related strategic behaviour which is ethically driven and adopted for value creation purposes in the light of the current social, economic, environmental and territorial issues. The theoretical and methodological results thus provide a further development in the analysis of value creation models in agri-food systems by opening new research avenues. Moreover, they also offer new insights for policy makers and practitioners as they contribute to the debate on the role of policies to support enterprises? socially responsible actions and the definition of new guidelines for agri-food system actors.

Suggested Citation

  • Giuseppe Marotta & Concetta Nazzaro, 2012. "Responsabilit? sociale e creazione di valore nell?impresa agroalimentare: nuove frontiere di ricerca," Economia agro-alimentare, FrancoAngeli Editore, vol. 14(1), pages 13-54.
  • Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2012-001002
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    Citations

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    Cited by:

    1. Valeria Sodanoa & Martin Hingley, 2018. "Corporate social responsibility reporting: The case of the agri-food sector," Economia agro-alimentare, FrancoAngeli Editore, vol. 20(1), pages 93-120.
    2. Concetta Nazzaro & Anna Uliano & Giuseppe Marotta, 2021. "Drivers and Barriers towards Social Farming: A Systematic Review," Sustainability, MDPI, vol. 13(24), pages 1-17, December.
    3. Ernst-August Nuppenau, 2018. "Eco-System Services in Agrarian Value Chains: Value Detection of Bio-Diversity as Public Good Provision, Problems, and Institutional Issues," Sustainability, MDPI, vol. 11(1), pages 1-20, December.
    4. Annalisa De Boni & Pietro Pulina & Rocco Roma, 2016. "Adaptation processes of agro-food companies toward responsibility," Economia agro-alimentare, FrancoAngeli Editore, vol. 18(1), pages 13-38.
    5. Gioia Maccioni, 2014. "Responsabilit? sociale d?impresa e sistema agroalimentare: indicazioni strategiche e polimorfismo normativo nell?esperienza europea e nazionale," AGRICOLTURA ISTITUZIONI MERCATI, FrancoAngeli Editore, vol. 2014(2), pages 101-131.
    6. Marotta, Giuseppe & Nazzaro, Concetta, 2012. "Social Responsibility and Competitiveness Strategies of Agri-food Enterprises: A Theoretical and Methodological Approach," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144989, International European Forum on System Dynamics and Innovation in Food Networks.
    7. Gioia Maccioni, 2015. "L?agricoltura sociale: profili giuridici," AGRICOLTURA ISTITUZIONI MERCATI, FrancoAngeli Editore, vol. 2015(2-3), pages 154-176.
    8. Concetta Nazzaro & Marcello Stanco & Giuseppe Marotta, 2020. "The Life Cycle of Corporate Social Responsibility in Agri-Food: Value Creation Models," Sustainability, MDPI, vol. 12(4), pages 1-18, February.
    9. Marco Lerro & Riccardo Vecchio & Francesco Caracciolo & Stefano Pascucci & Luigi Cembalo, 2018. "Consumers' heterogeneous preferences for corporate social responsibility in the food industry," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1050-1061, November.

    More about this item

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory

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