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Tourism Destination Benchmarking Analysis

Author

Listed:
  • Matea Zlatković

    (University of Banja Luka)

Abstract

Modern society is characterized by constant changes that are rapidly taking place and that are difficult to follow. Management of the company is forced to constantly adapt to changes, to systematically and continuously measures and compares their performance with business results of its competitors. A key condition for survival in the market is to achieve quality. Consequently, it is necessary to estimate their own competitive position and meet with examples of best practice in their own field of work, with the aim of an independent perspective for future development. Benchmarking is the process of defining own areas of business and the identification and understanding of business activities its competitors, in order to determine their own advantages and disadvantages. The objective of the company is to implement the perceived advantages of competitors in its business activities and thereby achieve a better market position. The results of the best practice analysis for the chosen destination indicate the direction which this destination should follow through creative copying an already successful and proven management and marketing models.

Suggested Citation

  • Matea Zlatković, 2016. "Tourism Destination Benchmarking Analysis," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, vol. 1, ejms_v1_i.
    • Handle: RePEc:eur:ejmsjr:34
    DOI: 10.26417/ejms.v1i1.p283-293
    as

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    References listed on IDEAS

    as
    1. Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
    2. repec:rej:journl:v:9:y:2006:i:21:p:5-20 is not listed on IDEAS
    3. Diana Balan & Virgil Balaure & Călin Veghes, 2009. "Travel And Tourism Competitiveness Of The World'S Top Tourism Destinations: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-43.
    4. Wei-Chiang Hong, 2008. "Competitiveness in the Tourism Sector," Contributions to Economics, Springer, number 978-3-7908-2042-3.
    Full references (including those not matched with items on IDEAS)

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