Social Media Marketing Toward Perceptual Consciousness and its Impact on Online Purchasing Intention
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- Mainolfi, Giada, 2020. "Exploring materialistic bandwagon behaviour in online fashion consumption: A survey of Chinese luxury consumers," Journal of Business Research, Elsevier, vol. 120(C), pages 286-293.
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Keywords
Social media marketing; Brand consciousness; Value consciousness; Price consciousness; Online purchasing intention;All these keywords.
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