Risk Audit of Marketing Communication
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References listed on IDEAS
- O.A. Novokreshchenova & N.A. Novokreshchenova & S.E. Terehin, 2016. "Improving Bank’s Customer Service on the Basis of Quality Management Tools," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 19-38.
- Vaclav Kupec, 2017. "Digital Possibilities of Internal Audit," ACTA VSFS, University of Finance and Administration, vol. 11(1), pages 28-44.
- Nikolaos Theriou & Vassilis Aggelidis, 2014. "Management Accounting Systems, Top Management Team’s Risk Characteristics and Their Effect on Strategic Change," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 3-38.
- E.S. Akopova & N.V. Przhedetskaya & P.V. Taranov & L.N. Roshchina, 2017. "Marketing Mechanisms for the Development of Transport Infrastructure of Russia and the EU," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 188-197.
Citations
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Cited by:
- Zdenko Stacho & Katarina Stachova & Michal Lukac & Vaclav Kupec & Nadezda Petru, 2023. "Management Reflections on Innovations in Digitalization, with an Emphasis on Degree of Work Autonomy," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 26(1), pages 78-93, March.
- Václav Kupec & Přemysl Písař & Michal Lukáč & Gabriela Pajtinková Bartáková, 2021. "Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment," Sustainability, MDPI, vol. 13(12), pages 1-18, June.
- Václav Kupec & Michal Lukáč & Přemysl Písař & Katarína Gubíniová, 2020. "Increasing Personnel Competencies in Museums with the Use of Auditing and Controlling," Sustainability, MDPI, vol. 12(24), pages 1-16, December.
- Václav Kupec & Michal Lukáč & Peter Štarchoň & Gabriela Pajtinková Bartáková, 2020. "Audit of Museum Marketing Communication in the Modern Management Context," IJFS, MDPI, vol. 8(3), pages 1-13, July.
- Kalieva О.М. & Karelin N.V., 2019. "Marketing Management in Urban Passenger Transportation Innovations," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 211-220.
- repec:ers:journl:v:volumexxi:y:2018:i:issue4:p:109-118 is not listed on IDEAS
- Miroslav Pavlak & Nadezda Petru, 2018. "Start-up Ecosystem Support in the Czech Republic," ACTA VSFS, University of Finance and Administration, vol. 12(2), pages 165-190.
- A.K. Zhukova & A.L. Zhukov, 2018. "Materiality in Audit of Financial Reporting Party Conducting Accounting of Joint Activity," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 109-118.
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More about this item
Keywords
Assessment; Audit; Communication; Marketing; Risk. JEL Code: G32; M31; M42.;All these keywords.
JEL classification:
- G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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